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Sat, Apr 11, 2026 at 11:00 AM
Come join PRSA’s annual Emerging Pros Brunch and Learn Series. Network with communications professionals, colleges, universities, and each other over brunch.
*Free for PRSA members*
Join Rob Stillwell and analytics expert Azhar Unwala as they share how PG&E built a PR analytics model that connects communications data directly to business KPIs like customer satisfaction and news recall.
Through more than two years of research, the model has revealed how media quality, message pull-through and regional spokesperson strategies drive measurable business impact, transforming PG&E’s communications team from a support function into a strategic partner in decision-making.
This PRSA Learning Webinar will blend presentation and Q&A to help you explore how to apply similar data-driven approaches within your own organization.
During this webinar you’ll:
- Learn how to link communications outcomes to business KPIs.
- Discover how data and research can guide PR strategy.
- Understand how analytics elevate communications’ role with senior leadership.
- Explore opportunities to apply these insights across industries.
Tue, Apr 21, 2026 at 12:00 PM
Nonprofit Communications: How to Do More with Less
*Free for PRSA members*
Interested in becoming an APR, but don’t know where to start? Grab a virtual seat and let us help you on your journey to #PowerUpYourPRofessionalLife!
This informal session will help you:
- Identify APR eligibility.
- Navigate the APR process.
- Learn more about the benefits of becoming APR.
- Decide on the right time to start the process.
- And much more!
*Free for PRSA members*
When we shared about leading through uncertainty in January 2023, little did we anticipate the tumultuous world PR managers and leaders would face in 2026.
In this PRSA Learning Webinar, you’ll learn to navigate today’s chaos with confidence, master critical skills and be armed with 20 tactical actions for leading courageously, empowering teams and inspiring performance during these times.
Join this webinar and you’ll:
- Understand the most essential leadership skills to lead through turbulent times.
- Acquire a framework of 20 specific actions to start using today.
- Gain clarity around the core leadership skills that are more important than ever.
- Get a massive dose of leadership inspiration!
Presenter: Ken Jacobs, PCC, CPC, ELI-MP
*Free for PRSA members*
Master a structure that’s been proven in the lab to outperform the traditional news format. Grab readers’ attention, pull them through the piece and leave a lasting impression. You’ll learn how to:
- Increase reading with livelier, more interesting content.
- Use proven-in-the-lab best practices versus habitual, that’s-the-way-we’ve-always-done-it approaches.
- Write leads that readers want to read — and that journalists want to cover.
Presenter: Ann Wylie