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Earn Your APR

Be An Industry Leader: Earn Your APR

In 1964, visionary leaders established the Accredited in Public Relations (APR) credential as a way to recognize practitioners who have mastered the knowledge, skills and abilities needed to develop and deliver strategic communications.

Decades later, as public relations continues to evolve, the APR remains the recognized gold standard for the profession. Internationally recognized, the APR integrates timeless communications principles with contemporary strategies and tactics. The process of earning your APR takes your skills to the next level by exposing you to today’s cutting-edge strategies and practices, assessing your skills to identify strengths and opportunities for growth, and demonstrating your personal and professional commitment to excellence. Pursuing the APR gives you direct access to top public relations leaders — APRs who will guide you through the process of achieving accreditation — and provides the tools you need to distinguish yourself as a luminary in the public relations field.

Who is eligible? APR is a professional certification program open to public relations professionals. It is administered by the Universal Accreditation Board (UAB), a consortium of 10 leading industry organizations, including PRSA. Any PRSA member in good standing can take on the challenge of earning accreditation. However, it is recommended that candidates have at least five years’ experience in the full-time practice or teaching of public relations, and have earned either a bachelor’s degree in a communication-specific field or equivalent work experience.

To learn more, visit the APR website for a wealth of information and resources. Apply for your APR Accreditation here.

If you’d like to talk about the APR credential and get additional information, PRSA Philadelphia is partcularly fortunate to have Dr. Farbman serving as our APR chair. As a professional educator and winner of multiple education awards, his work supporting your pursuit of the APR credential is sure to elevate both your learning experience and passing rate. Please contact Jacob C. Farbman, Ed.D., APR, the Philadelphia Chapter PRSA APR Chair, via