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October 2021

Published on 10/12/2021

Leadership: The ability of an individual or a group of individuals to influence and guide followers or other members of an organization.

Volunteering: A voluntary act of an individual or group freely giving time and labor for community service. 

Leaders and volunteers are so important, not only for PRSA, but for all non-profit organizations. Making a difference in your community and making society better is truly something to be proud of.

Here at PRSA, we are always looking for our next group of leaders and volunteers. Whether it be serving on the board or a committee, hosting an event, reaching out to current and prospective members, helping with the Pepperpot Awards or judging another chapter’s award submissions, your help is needed!

If you are interested in volunteering or serving in a leadership role, please reach out today. We need your
help here at PRSA to keep things running! 
We are currently looking for a secretary, treasurer, diversity and inclusion chair and other positions. Please spread the word to your fellow PR colleagues and on your social media channels. And if you haven’t stepped up to the plate yet yourself, give it a try. Volunteering can provide a healthy boost to your self-confidence, self-esteem, and life satisfaction. You are doing good for others and the community, which provides a natural sense of accomplishment. If you're interested, feel free to email me at

Thank you to our current leaders and volunteers and here’s to finding new ones as well! Enjoy the beautiful fall weather. Looking forward to hopefully “seeing” everyone at the Pepperpot Awards on December 1. Don’t forget to get your submissions in before the deadline on Wednesday, October 13!

Michele Besso
President, PRSA Philly

We're down to the wire! Get your submissions in by Wednesday, October 13 to be considered for this year's awards. 

Check out the Call for Entries for details about categories for Campaign and Tactic submissions. You will also find extensive details for the Individual Achievement Awards. The Individual Achievement Awards are a great opportunity to recognize a colleague who has gone above and beyond – as a student leader, a writer, a person invested in not-for-profits. 

Click here to learn more about the Pepperpots and how to submit. 

We're hoping to celebrate together on December 1 and are interested in hearing your thoughts on attending in-person events. Please take a moment to complete this brief survey

World Mental Health Day:
A Time to Reflect Both Personally and Professionally

By: Brittany Eifert, Assistant Account Executive at RPA Advertising

A lot can change in a year and a half. March 2020 marked a significant change in societal “normalcy” across the globe with business shutdowns in response to the Covid-19 pandemic. The world adjusted to at-home education and work-from-home environments, along with social distancing guidelines and mask mandates in public places. Following the widespread availability of Covid-19 vaccinations earlier this year and recent booster vaccination approvals, the CDC has since eased guidelines particularly for public gatherings and some offices and schools are back in-person. However, the global pandemic continues to affect one very important aspect of everyday life: mental health.

Celebrated on October 10, World Mental Health Day is a time “…to make quality mental health care for all a reality,” according to the World Health Organization (WHO). As someone who continues to work from home until further notice, I find that the biggest challenge is striking a healthy balance between my personal and professional life. There are days where I log on early, work through lunch, and carry on until an hour or more past the end of my workday. Even if my workload is on the lighter side, I may continue to track emails on my phone well into the evening to either answer a quick question or jump back on my laptop if something “urgent” arises. In thinking back to these instances where I did not set boundaries for myself, I realize how anxious and overwhelmed I can become. I started researching some helpful tips for achieving work-life balance a while back and I recognized a trend across various articles: the importance of self-care. 

Here are some suggested key actions from Kevin Guest, Chairman and CEO of USANA Health Sciences, that I find helpful when I lack a sense of balance (Usana).

  • Get enough sleep: Aim for 7-9 hours of sleep a night.

  • Eat a nutritious diet and exercise regularly: This can “bring a noticeable sense of balance and harmony” to your lifestyle.

  • Minimize screen time and get outside: According to Guest, "…today is the time to unplug, minimize screen time, be more mindful of how long we're on devices, and look up to engage with other people, nature and things around us." He suggests just one hour a day in nature can contribute to balance and harmony.

I also find that setting a timer on my mobile device(s) is helpful in becoming more mindful and attentive.

Thursdays, 6:00 - 8:00 PM via Zoom
October 14 - November 4, 2021 | FREE For PRSA Members



The Philadelphia Chapter of PRSA is pleased to announce the PRSA Philadelphia APR Excellence Program, an online, four-week Accredited in Public Relations (APR) preparation program. Participants who complete the PRSA Philadelphia APR Excellence Program will be well-positioned to formally apply to go through the APR process and successfully earn the credential.

The PRSA Philadelphia APR Excellence Program is available to PRSA Philadelphia members FREE of charge as a membership benefit.
  • Session 1, Thursday, October 14: Introduction/Overview of the APR Process and the KSAs and Research. Planning, Implementation, Evaluation
  • Session 2, Thursday, October 21: Ethics and Law & Managing Issues / Crisis Communication
  • Session 3, Thursday, October 28: Leading the Public Relations Function & Managing Relationships
  • Session 4, Thursday, November 4: Preparing for the Readiness Review and Computer-based Exam

Please direct any questions to Jacob Farbman, Ed.D., APR, the APR Chair for PRSA Philadelphia, via

Love your PRSA Membership? Encourage a friend or colleague to join today!
Learn more here
PRSA Job Board
For those of you who may be in the hiring position, we hope that you will 
submit your openings as they become available so we can share them with our
community of PR and communications professionals.
If you are on the job hunt yourself, check out our local chapter listings.
We also encourage you to visit the PRSA National job board.