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PRSA Philly Lunch & Learn: Crisis Communications

PRSA Philly's virtual Lunch & Learn series is designed to be group conversations exploring topics relevant to communications professionals working in corporate, agency, and consulting environments.

The series features industry-leading experts from across the country delving deeper into topics we should all be well versed in as communicators. Each Lunch & Learn series is followed by a Q&A session, and we encourage attendees to continue the conversation by exploring the topic and its implications within your team and organization. 

A crisis is a crisis, whether it’s a natural environmental event or reputational risk.

Reputational risk affects every organization and brand. Perceptions and attitudes and key trends and competition can make for a swiftly changing landscape that influences the strengths and weaknesses of a brand or organization. Michele Schiavoni, M.S., iCSR, APR, Wistar Institute VP of Communications & Marketing, takes you on a deep dive into brand repositioning, with a focus on narrative and brand voice. Grant Gegwich, Independence Blue Cross Director of Corporate Communications, will discuss disaster management and how to prepare a crisis management plan. Though a crisis maybe sudden or unexpected, you can put a plan in place to manage the phases of a disaster, including prevention, preparation, response, and recovery. Tom Logue, APR, AKCG Director of Crisis Communications, will moderate the session.


Michele A. Schiavoni, iCSR, APR, M.S., Wistar Institute VP of Communications & Marketing

Michele Schiavoni is a results-driven expert in marketing communications, brand strategy and fundraising. She advances organizations to the next level of success through increased brand awareness, market share and philanthropic contributions. Schiavoni has a proven track record as a mentor, coach and motivational team builder.  

Grant Gegwich, Independence Blue Cross Director of Corporate Communications

Grant Gegwich is the Director of Public Relations for Independence Blue Cross, a national company that is the leading health insurer in the Philadelphia region. In this position, he plays a key role in the organization’s work related to media relations, corporate branding and messaging, executive thought leadership, crisis communications, public health campaigns, and more.

Tom Logue, APR, is Director of Crisis Communications for AKCG – Public Relations Counselors

Tom Logue assists in leading AKCG’s dedicated crisis and reputation management practice. He guides clients in planning for and responding to challenging, sensitive or pivotal moments that may jeopardize an organization’s goodwill or bottom-line goals. He specializes in counseling the firm’s nonprofit clients in the education and healthcare spaces. Tom earned his accreditation in public relations from PRSA in 2023 and has previously served on the board of PRSA Philadelphia.

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Monday, March 18, 2024, 12:00 PM Eastern Time (US & Canada) (UTC-05:00)
Videoconference information will be provided in an email once payment is received.
Additional Info:
Event Contact(s):
Lisa McCracken - Help Desk
PRSA Staff
Virtual Event
Registration is required
Payment in Full In Advance Or At Event
Cancellation Policy:
All registration cancellations and refund requests must be made in writing fourteen (14) days prior to an event. A refund of the full registration fee, minus an administrative charge of 10% or $10 (whichever is greater), will be given for cancellations received by that date. For cancellation requests received 7-14 days prior to the event, you will receive credit towards a future event that must be used within 12 months of the original event. For requests within one week of the event date, no refunds nor credits towards another event will be guaranteed. Submit all requests to
PRSA regrets that refunds cannot be given for no-shows. Substitutions are gladly accepted! Substitutions of registrations are permitted prior to the program and onsite.