Events - Event View

A crisis is a crisis, whether it’s a natural environmental event or reputational risk.

Reputational risk affects every organization and brand. Perceptions and attitudes and key trends and competition can make for a swiftly changing landscape that influences the strengths and weaknesses of a brand or organization. Michele Schiavoni, M.S., iCSR, APR, Wistar Institute VP of Communications & Marketing, takes you on a deep dive into brand repositioning, with a focus on narrative and brand voice. Grant Gegwich, Independence Blue Cross Director of Corporate Communications, will discuss disaster management and how to prepare a crisis management plan. Though a crisis maybe sudden or unexpected, you can put a plan in place to manage the phases of a disaster, including prevention, preparation, response, and recovery. Tom Logue, APR, AKCG Director of Crisis Communications, will moderate the session.

Presenters:

Michele A. Schiavoni, iCSR, APR, M.S., Wistar Institute VP of Communications & Marketing

Michele Schiavoni is a results-driven expert in marketing communications, brand strategy and fundraising. She advances organizations to the next level of success through increased brand awareness, market share and philanthropic contributions. Schiavoni has a proven track record as a mentor, coach and motivational team builder.  


Grant Gegwich, Independence Blue Cross Director of Corporate Communications

Grant Gegwich is the Director of Public Relations for Independence Blue Cross, a national company that is the leading health insurer in the Philadelphia region. In this position, he plays a key role in the organization’s work related to media relations, corporate branding and messaging, executive thought leadership, crisis communications, public health campaigns, and more.


Tom Logue, APR, is Director of Crisis Communications for AKCG – Public Relations Counselors


Tom Logue assists in leading AKCG’s dedicated crisis and reputation management practice. He guides clients in planning for and responding to challenging, sensitive or pivotal moments that may jeopardize an organization’s goodwill or bottom-line goals. He specializes in counseling the firm’s nonprofit clients in the education and healthcare spaces. Tom earned his accreditation in public relations from PRSA in 2023 and has previously served on the board of PRSA Philadelphia.