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PRSA Philly Lunch & Learn: Influencer Marketing: An Alliance of Art & Science

PRSA Philly's virtual Lunch & Learn series is designed to be group conversations exploring topics relevant to communications professionals working in corporate, agency, and consulting environments.

The series features industry-leading experts from across the country delving deeper into topics we should all be well versed in as communicators. Each Lunch & Learn series is followed by a Q&A session, and we encourage attendees to continue the conversation by exploring the topic and its implications within your team and organization. 

Influencer Marketing: An Alliance of Art & Science

PRSA Philly is proud to bring leaders from the international and national stage to educate, inform, and network with our members. Join PRSA Philly and our two phenomenal panelists as we explore the data-driven, financial and creative elements of influencer marketing. Lindsay and Yera will talk through: 
  • Data-driven decisions based on audience, sector and consumer expectations
  • Changes to influencer marketing between 2019 to 2023
  • The importance of micro and nano influencers 
  • New landscape of evaluating and engaging influencer partners 
  • Lifecycle of real-world of successful influencer marketing campaigns
  • Future growth of social media influencing 
Additionally, all attendees will receive a special discount code for an annual or monthly subscription with decision intelligence company Morning Consult. 
 
Presenters:

Yera Ha, Senior Communications Manager, PepsiCo 

Yera Ha (pronounced like ‘feta’ with a Y!) is a senior communications manager at PepsiCo, overseeing brand communications for PepsiCo Beverages North America, West Division. In her role, she leads PR strategy and influencer marketing to reach local consumers for PepsiCo’s beverage brands. Yera’s past roles include experiences in-house, consulting and at a PR agency for brands including Grubhub, American Express and Foursquare – giving her a unique background in both consumer and corporate communications. Always driven by her mission to create more equity for underrepresented people in the world, Yera can often be found challenging the status quo and obsessing over the intersection of culture and social impact. Yera graduated from Boston University with a bachelor of science in communication and currently lives in Los Angeles.

Lindsey Roeschke, Travel & Hospitality Analyst, Morning Consult

Lindsey Roeschke is travel & hospitality analyst for decision intelligence company Morning Consult where she conducts research, authors analyst notes and advises leaders in the travel & hospitality industry on how to apply insights to make better business decisions. Before joining Morning Consult, she served as a director of consumer and culture analysis at Gartner and spent more than a decade working at advertising agencies across three continents. Lindsey graduated from the University of Delaware with a bachelor’s degree in communications and holds a master’s degree in strategic communications from Villanova University.

Lindsey Roeschke is the lead travel & hospitality analyst for decision intelligence company Morning Consult where she conducts research, authors analyst notes and advises leaders in the travel & hospitality industry on how to apply insights to make better business decisions. Before joining Morning Consult, she served as a director of consumer and culture analysis at Gartner and spent more than a decade working at advertising agencies across three continents. Lindsey graduated from the University of Delaware with a bachelor’s degree in communications and holds a master’s degree in strategic communications from Villanova University.

Moderated by:
Alyson Maloney
Communications Manager, American Board of Surgery
PRSA Philly Treasurer

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When:
Thursday, November 30, 2023, 12:00 PM Eastern Time (US & Canada) (UTC-05:00)
Videoconference information will be provided in an email once payment is received.
Additional Info:
Event Contact(s):
Garrett S Allen
Event Coordinator
 
Lisa McCracken - Help Desk
PRSA Staff
Category:
Virtual Event
Registration is required
Payment in Full In Advance Or At Event
Cancellation Policy:
All registration cancellations and refund requests must be made in writing fourteen (14) days prior to an event. A refund of the full registration fee, minus an administrative charge of 10% or $10 (whichever is greater), will be given for cancellations received by that date. For cancellation requests received 7-14 days prior to the event, you will receive credit towards a future event that must be used within 12 months of the original event. For requests within one week of the event date, no refunds nor credits towards another event will be guaranteed. Submit all requests to admin@philly.org.
PRSA regrets that refunds cannot be given for no-shows. Substitutions are gladly accepted! Substitutions of registrations are permitted prior to the program and onsite.
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