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PRSA Philly Lunch & Learn: Understanding AI and Managing Organizational Risk.

PRSA Philadelphia is introducing a new virtual series designed to be group conversations exploring topics relevant to communications professionals working in corporate, agency and consulting environments. The series will feature experts delving deeper into topics we should all be well versed in as communicators. Each Lunch & Learn series will be followed by a Q&A session, and afterward we encourage attendees to continue the conversation by exploring the topic and its implications within your team and organization. So gather 'round your conference table with your teammates and check out the inaugural topic!

Understanding AI and Managing Organizational Risk

As communications professionals, our leadership and clients and stakeholders often look to us to understand large language models and how generative AI can be used to increase efficiency, be more creative, and get the upper hand over competitors. Many of us may know the basics, but AI stretches way beyond ChatGPT. What are the pitfalls like AI hallucinations, security issues like plugging confidential data into a platform, legal issues like plagiarism, and ethical concerns. Join us for an insider's look at what you need to know now and what's speeding over the horizon.

"Communicators will not be replaced by AI. Professionals who don't know how to use AI effectively will be replaced by communicators who understand all facets of AI."

Amanda Carl, Head of Corporate Communications, Google DeepMind 

Rob Davis, Chief Digital Innovation Officer, MSL Group

Discussion Topics: 

- The difference between AI, AGI, ChatGPT, Large Lanuage Models and Generative AI
- The mea culpa and risks of large language model tools
- Which platforms excel at various types of communications tasks
- Principles of how AI will impact your organization
- Ethics and responsibility

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Tuesday, September 26, 2023, 12:00 PM Eastern Time (US & Canada) (UTC-05:00)
Videoconference information will be provided in an email once payment is received.
Additional Info:
Event Contact(s):
Garrett S Allen
Event Coordinator
Lisa McCracken - Help Desk
PRSA Staff
Virtual Event
Registration is required
Payment in Full In Advance Or At Event
Cancellation Policy:
All registration cancellations and refund requests must be made in writing fourteen (14) days prior to an event. A refund of the full registration fee, minus an administrative charge of 10% or $10 (whichever is greater), will be given for cancellations received by that date. For cancellation requests received 7-14 days prior to the event, you will receive credit towards a future event that must be used within 12 months of the original event. For requests within one week of the event date, no refunds nor credits towards another event will be guaranteed. Submit all requests to
PRSA regrets that refunds cannot be given for no-shows. Substitutions are gladly accepted! Substitutions of registrations are permitted prior to the program and onsite.