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This session offers invaluable insights for communications professionals seeking to enhance their public affairs skills and crisis preparedness. Whether you manage communications for a small organization or a large company, you’ll walk away with actionable strategies to improve clarity, consistency, and public trust in your messaging.

*Free for PRSA members*

Your organization’s reputation is earned in drips and lost in buckets. How prepared are you for the next reputational challenge?

Join this PRSA Learning Webinar where Mike Gross, APR, Fellow PRSA, will guide you through a self-assessment of your organization’s ability to prepare for and navigate reputational challenges big and small.

Through an exploration of five fundamental crisis preparedness and response questions, we will look “under the hood” to help shore up your ability to effectively prepare for and communicate during issues.

Remember, crises do not need to be major to have major impact on your ability to operate and carry out your mission.

By the end of this webinar, participants will:

- Gain a new understanding of today’s media landscape associated with today’s attention-deficit age.
- Walk away with tangible steps to introduce key strategies to non-communication decision makers.
- Glean new insights about clearing the path to more effective, more timely communications.

Presenter: Mike Gross, APR, Fellow PRSA

PRSA Philly is excited to invite you to the Sarah and Matthew Caplan Auditorium at The Wistar Institute for a networking event and panel discussion featuring communications professionals from leading Philadelphia healthcare companies.

Learn, or refine, the fundamentals of preparing your leaders and experts to speak publicly during webinars, virtual conferences and in-person events.

Join Temple PRSSA March 28-29th to Learn More About the Field of Sports PR

*Free for PRSA members*

Could you do a better job of writing messages that draw readers in and move them to act?

Learn to get reader attention and help them understand, remember and act on your messages in this webinar. You’ll learn how to:

- Write messages that readers want to read — not messages that you just wish they wanted to read.
- Get inside your readers’ heads to figure out what they really care about.
- Stop We-We-ing on your readers. (They really don’t like that!)

Presenter: Ann Wylie

*Free for PRSA members*

Communicators face new challenges in 2025 — a new administration, more media layoffs and AI technology adoption.

How can you keep your brand part of the conversation during this tumultuous time? This PRSA Learning Webinar will reveal new data from the MediaSource 2025 Healthcare Journalist & Communicator Survey, with insights on how to bridge the gap between journalists’ wants and your brand’s needs in the current media environment.

While this webinar has a focus on health care, the principles apply to communicators across the industry.

By the end of this webinar, participants will learn:

- The top topics that journalists want to cover now.
- How to avoid being in stories that cover topics they want to avoid during this time.
- Tips to strategically comment on challenging topics.
- How to improve storytelling and pitch strategy by understanding how journalists’ needs have changed.
- Mistakes communicators are making right now that hold them back from getting coverage in top media publications.
- Insight from health and science communicators on the current state of the industry, with shared pain points and solutions.

Presenter: Lisa Arledge Powell & Shannon McCormick

This must-attend annual Conference provides PR, communications, and marketing professionals with unmatched networking and professional development. From inspiring keynote speakers to informative breakout sessions to countless opportunities to connect with your peers, ICON is the place to be! Registering for ICON will give you a FREE year of membership in PRSA in 2026.

This must-attend annual Conference provides PR, communications, and marketing professionals with unmatched networking and professional development. From inspiring keynote speakers to informative breakout sessions to countless opportunities to connect with your peers, ICON is the place to be! Registering for ICON will give you a FREE year of membership in PRSA in 2026.

This must-attend annual Conference provides PR, communications, and marketing professionals with unmatched networking and professional development. From inspiring keynote speakers to informative breakout sessions to countless opportunities to connect with your peers, ICON is the place to be! Registering for ICON will give you a FREE year of membership in PRSA in 2026.