Events - Future Events View

This is a member-only, exclusive networking event for partner organizations to kick off the new year with new contacts, business opportunities, and friends.

PRSA Philadelphia’s PR Institute (PRI) is an accelerated talent development program for junior to mid-level communications professionals to strengthen existing skills, develop new talents to meet the changing demands in our industry, build relationships with peers across the Greater Philadelphia region, and provide greater value and leadership within their organizations.

PRSA Philadelphia’s PR Institute (PRI) is an accelerated talent development program for junior to mid-level communications professionals to strengthen existing skills, develop new talents to meet the changing demands in our industry, build relationships with peers across the Greater Philadelphia region, and provide greater value and leadership within their organizations.

*Free for PRSA members*

In this fast-paced PRSA Learning Webinar, Rusty Wright teaches a proven framework for writing AI prompts that deliver accurate, on-brand results. You will learn how to choose the right model for the job, structure prompts with clarity and apply methods that reduce rewrites and speed up your workflow.

No prior technical background required.

What you will learn:
- Model selection essentials including when to use fast chat models versus deeper reasoning models.
- A six-part prompt framework: task, context, exemplar, persona, format and tone.
- Prompt types and when to use them: zero shot, few shot and chain of thought.
- Editing techniques that improve output quality and reduce hallucinations.
- How to attach and reference files for higher accuracy and document comparisons.
- Safe use guidelines including privacy settings, data sharing controls and company policy alignment.
- Using established business frameworks and literature in prompts for better plans and deliverables.

You will leave with:
- A repeatable prompt tool kit you can apply the same day.
- Ready-to-use templates for briefs, releases, crisis holding statements and comparisons.
- A simple checklist for privacy and governance settings across common AI tools.

Presenter: Rusty Wright

PRSA Philadelphia’s PR Institute (PRI) is an accelerated talent development program for junior to mid-level communications professionals to strengthen existing skills, develop new talents to meet the changing demands in our industry, build relationships with peers across the Greater Philadelphia region, and provide greater value and leadership within their organizations.

*Free for PRSA members*

Write the message your readers want to read — not the message you wish they wanted to read. Walk away with a four-step strategy for drawing readers in and moving them to act.

You’ll learn how to:
- Draw readers in with reader-centric messages.
- Move readers to act with persuasive-writing techniques. (And every piece you write must be persuasive, even if you’re just persuading people to read it!)
- Find out how a robot can help you connect better with humans.

Presenter: Ann Wylie

Join Temple PRSSA March 27-28th to Learn More About the Field of Entertainment & Live Event PR

Join Temple PRSSA March 27-28th to Learn More About the Field of Entertainment & Live Event PR

PRSA Philadelphia’s PR Institute (PRI) is an accelerated talent development program for junior to mid-level communications professionals to strengthen existing skills, develop new talents to meet the changing demands in our industry, build relationships with peers across the Greater Philadelphia region, and provide greater value and leadership within their organizations.