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Wed, Jun 10, 2026 at 12:00 PM
Dave Burnett, founder of AOK Marketing and past PRSA ICON speaker, will join us virtually on Wednesday, June 10, to connect the dots between media placements and AI visibility.
*Free for PRSA members*
Master a structure that’s been proven in the lab to outperform the traditional news format. Grab readers’ attention, pull them through the piece and leave a lasting impression. You’ll learn how to:
- Increase reading with livelier, more interesting content.
- Use proven-in-the-lab best practices versus habitual, that’s-the-way-we’ve-always-done-it approaches.
- Write leads that readers want to read — and that journalists want to cover.
Presenter: Ann Wylie
This must-attend annual Conference provides PR, communications, and marketing professionals with unmatched networking and professional development. From inspiring keynote speakers to informative breakout sessions to countless opportunities to connect with your peers, ICON is the place to be! Registering for ICON will give you a FREE year of membership in PRSA in 2027.
This must-attend annual Conference provides PR, communications, and marketing professionals with unmatched networking and professional development. From inspiring keynote speakers to informative breakout sessions to countless opportunities to connect with your peers, ICON is the place to be! Registering for ICON will give you a FREE year of membership in PRSA in 2027.
This must-attend annual Conference provides PR, communications, and marketing professionals with unmatched networking and professional development. From inspiring keynote speakers to informative breakout sessions to countless opportunities to connect with your peers, ICON is the place to be! Registering for ICON will give you a FREE year of membership in PRSA in 2027.