PRSA Philly's virtual Lunch & Learn series is designed to be group conversations exploring topics relevant to communications professionals working in corporate, agency and consulting environments.
The series features industry-leading experts from across the country delving deeper into topics we should all be well versed in as communicators. Each Lunch & Learn series is followed by a Q&A session, and we encourage attendees to continue the conversation by exploring the topic and its implications within your team and organization.
About the Program:
Dave Burnett, founder of AOK Marketing and past PRSA ICON speaker, will join us virtually on Wednesday, June 10, to connect the dots between media placements and AI visibility — specifically how getting your clients “named in the AI answers” leads to more business, and why that increased business supports deeper investment in PR.
After this session, you will learn:
- How AI models like ChatGPT actually learn, work, and surface answers — and why that matters
- How PR + SEO = AEO/GEO, and why you should care
- How to get your clients found in AI and “named in the answer”
- How coverage becomes training data for future AI models, how to influence the answers AI provides, and how to respond to crises that appear in AI results
- How to connect the dots from placements to AI visibility to real business outcomes
You’ll leave with free tool access and a step-by-step playbook to start proving PR’s value the same day.
About the Presenter:
Dave Burnett is a serial entrepreneur, executive coach, and investor with a 25+ year track record of turning bold ideas into thriving businesses. His career began in business school, where he launched a beer sampling startup that grew to 50 employees before being acquired—setting the tone for a life of hustle, adaptability, and growth.
Dave went on to co-found Achievers.com, an employee recognition platform that became an industry leader and sold for $110M in 2015. Never one to stand still, he also built PromotionalProducts.com, acquiring the coveted domain name after 16 years of follow-up and determination. His grit extends beyond business—after suffering a traumatic brain injury in 2018, Dave continued working in 15-minute bursts between periods of rest. “I never thought about stopping,” he says, reflecting the persistence that defines his journey.
Today, Dave is the founder of AOKMarketing.com, a performance-driven digital marketing agency that helps businesses grow through high-converting websites, SEO, paid media, and lead generation strategies. Known for delivering real results, AOK’s mission is to help companies turn traffic into revenue through smart, measurable marketing. From scrappy startups to major enterprises, Dave and his team bring decades of experience in growth marketing, conversion optimization, and customer acquisition.
In addition to running multiple ventures, Dave is a Certified Bloom Growth Coach, helping entrepreneurs and leadership teams implement operating systems that drive scale and clarity. A long-time EO member, speaker, columnist, and co-founder of Valleywood Capital, Dave brings a no-fluff, experience-led perspective to his coaching and public speaking. He specializes in topics like resilience, business systems, digital strategy, and making the most of your “100 squares per day.”
Based in Toronto, Dave’s story is one of perseverance in the face of adversity—and a belief that growth is always possible when you keep moving forward.
About AOK Marketing:
aokmarketing.com is a performance-driven digital marketing agency that helps businesses grow through data-backed strategies. They specialize in services like generative engine optimization (GEO), search engine optimization (SEO), pay-per-click (PPC) advertising, conversion rate optimization, and email marketing—focusing on measurable results and ROI. Founded by serial entrepreneur Dave Burnett, AOK works with companies of all sizes to scale their online presence and drive revenue growth.
Please email programming@philly.org with any questions.
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