PRSA Philly's virtual Lunch & Learn series is designed to be group conversations exploring topics relevant to communications professionals working in corporate, agency and consulting environments.
The series features industry-leading experts from across the country delving deeper into topics we should all be well versed in as communicators. Each Lunch & Learn series is followed by a Q&A session, and we encourage attendees to continue the conversation by exploring the topic and its implications within your team and organization.
Diversity, Equity and Inclusion (DEI) is increasingly challenged by shifting sociopolitical dynamics and AI-powered technology, which both heavily impact how companies communicate with their audiences.
This virtual event will feature public relations and DEI professionals from a PR agency and higher education for a comprehensive discussion on the state of DEI.
Whether adjusting your company’s narrative or implementing new technology, this panel discussion will equip you with timely insights on:
- Rebranding DEI to navigate political resistance while sticking to your organization’s values and goals, and
- Harnessing AI to personalize and enhance user experiences with data-driven outcomes.
Presenters:
- Gregg Feistman, MA, Professor of Practice in Public Relations at Temple University
- Jeff Wilson, APR, Senior Vice President, Corporate Strategic Advisory Group, Padilla
Gregg Feistman, MA
Advertising and Public Relations Professor, Temple University
Gregg Feistman has more than 40 years of business and PR experience. As Professor of Practice in Public Relations, he specializes in public relations, CSR/corporate social advocacy and activism, reputation management, strategic communications planning, corporate sponsorship, crisis communications, media relations, consulting skills and organizational communication.
Gregg’s research interests include the use of emerging technology in public relations education, and corporate social advocacy and activism. He is the co-author, along with Dr. Heather LaMarre, of the book Raising Social Capital: Corporate Advocacy and Impact in a Time of Social Change.
Gregg has conducted workshops on AI in PR, and been widely quoted in numerous consumer, business, and PR trade media. He has presented at a number of conferences, including the Public Relations Society of America’s international conference, The Institute for PR, and Association of Education in Journalism and Mass Communication conferences.
Jeff Wilson, APR
Senior Vice President, Corporate Strategic Advisory Group, Padilla
Jeff Wilson, APR, has more than 30 years of communications experience, including public relations, marketing, print journalism, business development and teaching at the college level. Jeff serves Padilla, one of the country’s leading mid-size public relations, branding and digital agencies with offices in Minneapolis, New York, Chicago, San Francisco, Washington, D.C. and Richmond, Virginia, as Vice President, Workplace Culture and Chief of Staff.
In his role, Jeff works across the agency to help foster a culture built on the agency’s core values, which center on curiosity, collaboration, inclusiveness, bravery and accountability. He also leads the company’s DE&I initiatives and advises clients on DE&I programs as part of Padilla’s Corporate Advisory Group. He previously served as vice president of Agency Marketing and Promotion. He also is a member of the D+I Council for AVENIR GLOBAL, Padilla's parent company.
Jeff has been involved in the Public Relations Society of America for more than 15 years in a variety of capacities, including serving as president of PRSA Richmond; president of the Richmond Public Relations Foundation, the charitable arm of PRSA Richmond; and as an Assembly delegate. Jeff is accredited by PRSA and serves on the national board, representing the Mid-Atlantic District.
Please email programming@philly.org with any questions.
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