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PRSA Philly Lunch & Learn: Navigating the Agency-Client Relationship

About this event

PRSA Philly's virtual Lunch & Learn series is designed to be group conversations exploring topics relevant to communications professionals working in corporate, agency, and consulting environments.

The series features industry-leading experts from across the country delving deeper into topics we should all be well versed in as communicators. Each Lunch & Learn series is followed by a Q&A session, and we encourage attendees to continue the conversation by exploring the topic and its implications within your team and organization. 


The client-agency relationship can be one of the most powerful drivers of PR success, but it takes clear communication, mutual trust, and a shared vision to truly thrive. So, how can both sides foster a productive, collaborative dynamic that delivers real results?

Join PRSA Philly for a Lunch & Learn for a conversation between an in-house communications leader, an agency pro, and a moderator who's worked on both sides of the table. Together, they'll pull back the curtain on what makes (or breaks) a strong agency-client relationship. The discussion will cover:

- How to align expectations, goals, and deliverables from day one
- What agencies need from their clients to achieve successful outcomes (and vice versa) 
- How companies can seamlessly integrate agencies into their broader communications goals 
- Common pitfalls and how to avoid them
- Real-world examples of successful collaborations and lessons learned along the way

Whether you’re in-house or on the agency side, you’ll walk away with actionable tips to strengthen your partnerships, maximize your impact, and keep your PR efforts running smoothly.


Presenters:
- Cassandra Bailey, founder and CEO, Slice Communications 
- Dina Pokedoff, APR, Senior Vice President, Communications, Kuehne+ Nagel
- Julia Sherwin, Julia Sherwin PR

Please email programming@philly.org with any questions.


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Date and Time

Thursday, May 15, 2025, 12:00 PM
Videoconference information will be provided in an email once registration is complete.

Event Contact(s)

Scott A Sauer
Event Coordinator

Lisa McCracken - Help Desk
Registration

Category

Virtual Event

Registration Info

Registration is required
Payment In Full In Advance Only
Registration cancellations will be accepted
Cancellation Policy:
All registration cancellations and refund requests must be made in writing fourteen (14) days prior to an event. A refund of the full registration fee, minus an administrative charge of 10% or $10 (whichever is greater), will be given for cancellations received by that date. For cancellation requests received 7-14 days prior to the event, you will receive credit towards a future event that must be used within 12 months of the original event. For requests within one week of the event date, no refunds nor credits towards another event will be guaranteed. Submit all requests to admin@philly.org.
PRSA regrets that refunds cannot be given for no-shows. Substitutions are gladly accepted! Substitutions of registrations are permitted prior to the program and onsite.

Number of People Who Will Attend

Any Non-Member *
$30.00
Students
$5.00
* This can be your primary registrant type. Only one primary registrant type is allowed per registration.
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