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PRSA Philly Lunch & Learn: Eliminate the Dirty Words of Scopes so Your Accounts & Agency Grow
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About this event
PRSA Philly's virtual Lunch & Learn series is designed to be group conversations exploring topics relevant to communications professionals working in corporate, agency, and consulting environments.
The series features industry-leading experts from across the country delving deeper into topics we should all be well versed in as communicators. Each Lunch & Learn series is followed by a Q&A session, and we encourage attendees to continue the conversation by exploring the topic and its implications within your team and organization.
There is Always More to Solve. Be Positioned to Be Paid for It.
Landing a new account is exciting for an agency. We hurry to get a scope of work signed so we can start billing and validating their decision to hire us, often to the detriment of mutually beneficial, clearly defined expectations. A lack of defined, defensible scopes leads to mutual resentment, impedes organic growth and assigns the negative equity of the previous agency to the new one.
Mark will discuss how to “start out like you can hold out,” by properly gaining clarity of how the client would like the story to end, and then writing defensible scopes to eliminate over-servicing, the culprit that erodes AGI and undermines your agency’s ability to demand a respectable multiple upon exit.
The outcome will be a roadmap to greater profits, and a culture where new business is everyone’s business. By eliminating the “Dirty Words” of scopes and embracing the benefit of defensible scopes, your teams will be positioned to grow accounts by identifying more client issues to solve.
Learning Objectives:
- Discover the DIG (Discovery. Immersion. Growth) Methodology as an organic growth strategy to significantly grow revenue from existing clients.
- Eliminate the “Dirty Words” of scopes to write defensible scopes that eliminate over-servicing which creates staff burnout and erodes AGI.
- Empower your entire staff to grow accounts, make the work feel tangible to clients and begin the journey to your eventual exit.
Presenter:
J. Mark Riggs, Speaker & Agency Growth Consultant, CEO, Pemberton Worldwide
Please email programming@philly.org with any questions.
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Videoconference information will be provided in an email once registration is complete.
Event Contact(s)
Scott A Sauer
Event Coordinator
Lisa McCracken - Help Desk
Registration
Registration Info
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Payment In Full In Advance Only
Registration cancellations will be accepted
Cancellation Policy:
All registration cancellations and refund requests must be made in writing fourteen (14) days prior to an event. A refund of the full registration fee, minus an administrative charge of 10% or $10 (whichever is greater), will be given for cancellations received by that date. For cancellation requests received 7-14 days prior to the event, you will receive credit towards a future event that must be used within 12 months of the original event. For requests within one week of the event date, no refunds nor credits towards another event will be guaranteed. Submit all requests to admin@philly.org.
PRSA regrets that refunds cannot be given for no-shows. Substitutions are gladly accepted! Substitutions of registrations are permitted prior to the program and onsite.
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