PRSA Philly's virtual Lunch & Learn series is designed to be group conversations exploring topics relevant to communications professionals working in corporate, agency, and consulting environments.
The series features industry-leading experts from across the country delving deeper into topics we should all be well versed in as communicators. Each Lunch & Learn series is followed by a Q&A session, and we encourage attendees to continue the conversation by exploring the topic and its implications within your team and organization.
Join PRSA Philly for an informative virtual Lunch & Learn on how communications professionals can leverage generative artificial intelligence to enhance their work. This webinar, led by
Cayce Myers, Ph.D., APR from Virginia Tech, Steve Ryan, MS, APR, from Temple University, and
Matt O’Donnell, Ph.D., from the University of Pennsylvania, will provide practical ways you can utilize AI tools to improve creativity, productivity, and strategic impact within your communications practice.
Whether you’re new to AI or looking to enhance your existing knowledge, this session will equip you with the tools and insights needed to take advantage of this emerging technology.
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How does Generative AI actually work?
- Effective prompt writing
- Addressing Concerns (Accuracy, Bias, Privacy, Intellectual Property, etc)
- Using AI ethically (Check out the PRSA Guidance on Ethical AI Use)
- The future of AI - How it affects PR now and in the future
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