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PRSA Philly Lunch & Learn: The Future of PR: Leveraging Generative AI for Success
About this event
PRSA Philly's virtual Lunch & Learn series is designed to be group conversations exploring topics relevant to communications professionals working in corporate, agency, and consulting environments.
The series features industry-leading experts from across the country delving deeper into topics we should all be well versed in as communicators. Each Lunch & Learn series is followed by a Q&A session, and we encourage attendees to continue the conversation by exploring the topic and its implications within your team and organization.
Join PRSA Philly for an informative virtual Lunch & Learn on how communications professionals can leverage generative artificial intelligence to enhance their work. This webinar, led by
Cayce Myers, Ph.D., APR from Virginia Tech, Steve Ryan, MS, APR, from Temple University, and
Matt O’Donnell, Ph.D., from the University of Pennsylvania, will provide practical ways you can utilize AI tools to improve creativity, productivity, and strategic impact within your communications practice.
Whether you’re new to AI or looking to enhance your existing knowledge, this session will equip you with the tools and insights needed to take advantage of this emerging technology.
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How does Generative AI actually work?
- Effective prompt writing
- Addressing Concerns (Accuracy, Bias, Privacy, Intellectual Property, etc)
- Using AI ethically (Check out the PRSA Guidance on Ethical AI Use)
- The future of AI - How it affects PR now and in the future
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Videoconference information will be provided in an email once registration is complete.
Event Contact(s)
Scott A Sauer
Event Coordinator
Lisa McCracken - Help Desk
Registration
Registration Info
Registration is required
Payment in Full In Advance Or At Event
Registration cancellations will be accepted
Cancellation Policy:
All registration cancellations and refund requests must be made in writing fourteen (14) days prior to an event. A refund of the full registration fee, minus an administrative charge of 10% or $10 (whichever is greater), will be given for cancellations received by that date. For cancellation requests received 7-14 days prior to the event, you will receive credit towards a future event that must be used within 12 months of the original event. For requests within one week of the event date, no refunds nor credits towards another event will be guaranteed. Submit all requests to admin@philly.org.
PRSA regrets that refunds cannot be given for no-shows. Substitutions are gladly accepted! Substitutions of registrations are permitted prior to the program and onsite.
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