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PRSA Philadelphia’s PR Institute (PRI) is an accelerated talent development program for junior to mid-level communications professionals to strengthen existing skills, develop new talents to meet the changing demands in our industry, build relationships with peers across the Greater Philadelphia region, and provide greater value and leadership within their organizations.

In 2024, we are shifting the long-standing structure of the program to better accommodate the modern schedules and goals of up-and-coming professionals, consisting of two half-day sessions for education, networking, and project development, and a half-day client presentation and judging session.

Participants compete on mock agency teams and, using their training, create and pitch an integrated communications plan to a real-life client. By the end of the program, each group will have produced a full strategic communications plan from start to finish. The winning team will be announced at the 2024 Pepperpot Awards celebration on December 5 at the Downtown Club in Philadelphia.