Why did you become a member of PRSA? Why PRSA Philly? What made you take the next step to get involved?
I joined PRSA after graduating because of my positive experience in my school’s PRSSA chapter, and I wanted to stay connected to the industry while continuing to grow professionally. As someone currently in a communications-focused role and a member of PRSA Philly’s Communications Committee, I’ve been able to build local connections, strengthen my skills, and take a more active role in shaping my career in public relations.
What are your hobbies?
I love to sing and have been involved in the performing arts in some way since I was eight years old. I’m currently a member of my church choir, and it has become a very peaceful and rewarding creative outlet for me.
I also enjoy reading in my free time and traveling whenever I can. Exploring new places is something I really value—fun fact: I’ve visited 34 of the 50 states so far. I’m always looking forward to seeing more of the country and experiencing somewhere new.
What first drew you to a career in communications or PR?
I have always been drawn to the art of storytelling, no matter the format. Growing up, I was heavily involved in the performing arts, which gave me an early appreciation for connecting with audiences and crafting meaningful messages. While I knew I didn’t want to pursue performing professionally, I still wanted a career rooted in creativity and communication.
Communications and public relations felt like the perfect fit. The field allows us to combine storytelling, design, and strategic thinking to help organizations and clients share their message in a way that is authentic, engaging, and effective.
What’s the most unexpected challenge you’ve had to communicate through?
During one of my college internships, the organization I worked for hosted a holiday event that included free photos with Santa. The turnout far exceeded expectations, which was exciting—but it also created an unexpected challenge. The line to see Santa grew so long that, due to time constraints, we had to cut it off before everyone could get through.
No one had anticipated having to deliver that kind of message, so I volunteered to speak with the last 30 or so families in line and explain the situation. I was nervous, knowing how disappointing it could be for parents and children, but I focused on being honest, empathetic, and calm. Thankfully, the families were very understanding, and the event still ended on a positive note. It was a great reminder that strong communication often matters most in unplanned moments.
Share a short story about a campaign, message, or moment that made a real impact.
During one of my college internships, I had the opportunity to pitch local reporters on behalf of a client who was seeking more volunteers for their organization. It was one of the first times I was able to take ownership of media outreach and see the direct impact of strategic communications work.
The pitch was successful and resulted in coverage in both a local newspaper and an international newsletter. Seeing how a single message could travel so far and help amplify my client’s mission was both humbling and exciting. It reinforced for me how powerful thoughtful communications can be in creating awareness and inspiring action.