Could you tell us about yourself and your career journey?
At AKCG I lead our firm's media relations practice, which is laser-focused on building positive reputations for our clients through earned media and thought leadership. I started my career in a marketing role and found myself gravitating toward the communication and PR aspects of these positions. After a few years working in house, I found myself wanting a change, more focus in terms of responsibilities, yet variety in my day to day.
I joined AKCG as an Account Executive and quickly found my strength in client service. I grew into more senior roles as the firm expanded and required different levels of management and leadership. Today I serve on our firm's leadership team and support our efforts to grow our business in our key verticals.
What made you decide to go for the APR?
I'm a believer in continuing education. I felt that getting my APR would be an academic-like challenge that would satisfy me professionally and personally. In addition, I wanted to prove to myself through becoming credentialed that my expertise was where it needed to be for the leadership roles I was growing into.
What impact has the APR had on your career?
I'm able to better articulate the value and process of public relations and its impact on clients' bottom lines. I feel more presentation ready and more confident speaking with decision makers.
What advice do you have for PRSA members on the fence about going for the APR?
I think what may give some folks pause is the time commitment that is required of the APR. What I can say is that the written elements you need to complete are reflective of your professional experiences and journey. The amount of time it takes to complete these elements is up to you and how you work.
The test itself is rooted in practical application. You very likely have encountered many of the hypotheticals that will show up on the exam in real life. I was able to balance personal and professional commitments to study, and very proudly passed the exam three weeks before I went on maternity leave.