Why did you become a member of PRSA?
I joined PRSA because I believe public relations is more than a profession, it’s a responsibility. After winning the DeAnn White Award for Excellence in Community Service in 2024 from PRSA, I was welcomed by so many members of the chapter. I felt and knew I belonged here and I wanted to give back in a meaningful way. Philadelphia is a city built on bold voices, civic action, and culture, and our communications community reflects that same energy. I wanted to be part of a network that wasn’t just talking about the future of communications but actively shaping it. Taking the next step to get involved came from a simple belief: if you care about something, you don’t just show up, you contribute. I didn’t want to sit on the sidelines. I wanted to help build a stronger, more inclusive communications community where professionals at every stage of their careers feel seen, supported, and inspired.
What PRSA Philly Membership initiatives are you planning?
This year, my focus is simple: connection, value, and visibility. First, we have to meet people where they are. That means expanding programming beyond traditional events and creating spaces where communications professionals can build real relationships, through small gatherings, mentorship circles, and cross-industry conversations. Second, we have to clearly show the value of membership. PRSA Philly should be the place where professionals come to sharpen their skills, expand their network, and gain insight from leaders doing innovative work across communications, marketing, public affairs, and media. To attract new members, I want to spotlight the incredible talent already within our chapter. When people see the caliber of professionals in this community, they want to be part of it. Once members join, my goal is for them to feel three things immediately: supported, inspired, and connected. PRSA Philly should be a place where emerging professionals find mentorship, mid-career leaders find new opportunities, and seasoned practitioners find a platform to share their expertise and shape the future of our field.
What drives you daily as a PR agency founder and what do you take from that work and bring to PRSA Philly?
As the founder of Vintage Green Communications, I wake up every day thinking about the impact we are making. Communications has the power to move people, elevate overlooked voices, and shift narratives that shape communities. That responsibility motivates me to continue to do the work and do it to best of my ability. I work with organizations, founders, and institutions who are trying to make a difference, and my role is to make sure their stories reach the audiences who need to hear them the most. Entrepreneurship also teaches resilience. When you build something from the ground up, you learn to adapt, to lead, and to keep moving forward even when the path isn’t clear. What I bring from that work to PRSA Philly is that same mindset, innovation, collaboration, and possibility. I believe our chapter can be a catalyst for bold ideas, meaningful partnerships, and the next generation of communications leadership.
What are some of the biggest challenges our sector is facing and how does PRSA Philly help PR practitioners get through it?
Our industry is evolving rapidly. Media landscapes are shifting or should I say shrinking. Technology and AI are transforming how we work. Audiences are more skeptical and more discerning than ever before. At the same time, communicators are being asked to do more, strategic counsel, digital engagement, crisis management, brand storytelling, often all at once and without support. What makes PRSA Philly valuable is that it reminds us we’re not navigating these changes alone. Through professional development, knowledge sharing, and peer connections, our chapter provides a space where practitioners can learn from one another and stay ahead of the curve. The strongest communications professionals are lifelong learners. PRSA Philly helps create the environment where that learning happens.
Do you have a mentor or someone that deeply influenced you?
Throughout my career, I’ve been fortunate to learn from so many amazing leaders across communications, banking, nonprofit work, and civic leadership. Each of them shaped how I think about strategy, service, and leadership. But one of the most powerful influences in my life has been my community, the people who believed in my vision before it was fully formed. They taught me that leadership isn’t about titles; it’s about creating opportunities for others and leaving every space better than you found it. That philosophy continues to guide everything I do each day.
What are your hobbies?
I love traveling and discovering new places, especially where culture, food, and storytelling intersect. I’m also an avid golfer. I’ve been playing for about six years, and I enjoy the challenge and discipline the game requires. Golf teaches patience, strategy, and focus, which are skills that translate surprisingly well into both business and life.
Any books you recommend?
One book I often recommend is “Year of Yes” by Shonda Rhimes. It’s a reminder that we are human and that we can’t do it all, even if we want to. We have to give ourselves grace and never forget about the precious moments with family and friends. I also appreciate books that explore leadership and vision, stories about people who had the courage to think bigger than their circumstances.
What is something people would find interesting about you?
Many people are surprised to learn that I’m both a strategist and a builder. I don’t just love crafting communications strategies, I love bringing people together to make ideas happen. Whether it’s launching a campaign, producing an event, or helping an organization find its voice, I thrive in spaces where creativity, community, and purpose intersect. At the end of the day, I believe the most powerful stories are the ones that bring people together and that belief has shaped both my career and the work I continue to do in Philadelphia and the surrounding counties.