October 2: The Future of PR: Leveraging Generative AI for Success
PRSA Philly Programing | Published on 9/25/2024
Join PRSA Philly for an informative virtual Lunch & Learn on how communications professionals can leverage generative artificial intelligence to enhance their work. This webinar, led by Cayce Myers, Ph.D., APR from Virginia Tech, Steve Ryan, MS, APR, from Temple University, and Matt O’Donnell, Ph.D., from the University of Pennsylvania, will provide practical ways you can utilize AI tools to improve creativity, productivity, and strategic impact within your communications practice.
Whether you are new to AI or looking to enhance your existing knowledge, this session will equip you with the tools and insights needed to take advantage of this emerging technology.
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How does Generative AI actually work?
- Effective prompt writing
- Addressing Concerns (Accuracy, Bias, Privacy, Intellectual Property, etc)
- Using AI ethically (Check out the PRSA Guidance on Ethical AI Use)
- The future of AI - How it affects PR now and in the future
Active members: $15.00
Any Non-Member: $30.00
Students: $5.00
Register Now!