Virtual Program Recaps
Surviving a Crisis and Choosing the Right Spokesperson
Originally Aired: June 16, 2021
Having a crisis communication team in place is essential to your company’s survival. Designating the right spokesperson to handle public-facing communications is equally vital.
In this session, we will walk you through everything you need to consider when selecting a spokesperson for your brand or client.
Speaker: Kerry Barrett, Founder of Kerry Barrett Consulting
PRSA Pepperpots 2020
Originally Aired: December 1st, 2020
We were thrilled to celebrate the winners of the Campaign & Tactic Awards. The winning projects represent the hard work of our communications community here in the Philadelphia region. Congratulations! We look forward to continuing the tradition of the Pepperpot Awards and the recognition of excellence in the industry.
Things to Start Doing NOW to More Effectively Lead Your Team
Originally Aired: July 15, 2020
In this session, you’ll learn about the actions you must start doing now, or in which you must improve, to become the compelling, inspiring and magnetic leader you’ve always wanted to be, and that your teams, peers, stakeholders and even your boss will want to follow. Learn the reasons why those actions/skills are so important and review a list of practical actions to implement in your job.
Speaker: Ken Jacobs, ACC, CPC, Principal of Jacobs Consulting & Executive Coaching
Resilience Matters: Job Searching During a Crisis
Originally Aired: July 21, 2020
If you’re facing a job search right now, you’re not alone. The COVID-19 crisis has many people, recent graduates and seasoned professionals alike, looking for jobs and reevaluating their careers – whether by necessity or choice. The speaker will share tips for jobseekers and discuss resilience to kick off our webinar series about career options in the current marketplace.
Speaker: Jennifer Lynn Robinson, Esq., CEO of Purposeful Networking
COVID-19 Impact on Communications: Dealing with the Present and Planning for the Future
Originally Aired: July 29, 2020
As the world endures the unprecedented COVID-19 pandemic, PR pros find themselves at the epicenter of the crisis. While most would prefer to forget 2020 and time travel to 2021 — PR pros are positioned perfectly to lead organizations through these difficult times. This panel of experts who will share their current perspectives today and communication strategies for the future of this pandemic.
Panelists: Tony DeFazio, Principal of Defazio Communications PR Agency; John F. Kouten, CEO of JFK Communications, Inc.; and Leigh Fazzina, Principal of Fazzina & Co. Communications Consulting, Inc.
COVID-19 Graduate School: To Go or Not to Go
Originally Aired: August 4, 2020
This program will feature tips and tools from communicators who have earned graduate degrees. The panelists will discuss the pros and cons of attending graduate school immediately following the completion of a bachelor’s degree and returning to school after being in the workforce. They will also share the benefits of attending graduate school, as well as programs available to help cover tuition.
Panelists: Ashley Reed, Account Manager at JK Design; Geoff Pettifer, Executive Director of University Relations and Marketing at Stockton University; and Dr. Jacob Farbman, APR, Executive Director at New Jersey Center for Student Success, and Adjunct Professor at The College of New Jersey.