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Virtual Program Recaps

Bring Your ‘A’ Game: PR and Marketing in Professional Sports
Originally Aired: August 10, 2021

PRSA Philadelphia and PRSA Delaware take an in-depth look at the role of PR and marketing in professional sports.

Speakers:
Amanda Young Curtis, VP Marketing & Communications, Philadelphia Union

Alex Yoh, Sr. Director of Marketing & Communications, Delaware Blue Coats

Lauren Testa, Communications Represententative, Philadelphia Phillies

Communications About The Vaccine Rollout
Originally Aired: July 13, 2021

During this fireside chat, we will discuss developing a communications strategy for the vaccine rollout, challenges faced during the process, and learning from this experience.

Speaker: Colleen Hussey, Director of Corporate Communications at Moderna

Surviving a Crisis and Choosing the Right Spokesperson
Originally Aired: June 16, 2021

Having a crisis communication team in place is essential to your company’s survival. Designating the right spokesperson to handle public-facing communications is equally vital.

In this session, we will walk you through everything you need to consider when selecting a spokesperson for your brand or client.

Speaker: Kerry Barrett, Founder of Kerry Barrett Consulting

Building Resilience in the Workplace and During the Job Hunt
Originally Aired: May 10, 2021

In this session, Dr. Gotlib discusses how to build resiliency with a training approach that leads to increased mindfulness and/or psychological flexibility.

Speaker: Michael Gotlib, Psy.D., Clinical Psychologist and Organizational Wellness Facilitator

PRSA on Tap
Originally Aired: April 29, 2021

PRSA Philadelphia members enjoyed a virtual beer tasting with the Philly-based Yards Brewing Company.

They had the opportunity to taste four different beers and hear from Tom Kehoe, the founder of Yards, about the company’s product development process, how they make marketing/communications decisions, as well as information on the founding of the company and the beer.

Diversity in the Newsroom
Originally Aired: April 13, 2021

In this fireside chat, we will delve into the importance of creating a diverse and inclusive neswroom, the role PR professionals and journalists play in shaping unbiased and culturally competent news, and more. This session was moderated by LiRon Anderson-Bell, Assistant Professor of Instruction, Advertising and PR at Temple University.

Speaker: Sharyn Flanagan, Interim City Editor at The Philadelphia Tribune

The First Amendment and Its Role in Journalism
Originally Aired: March 9, 2021

In this session, PRSA Philadelphia partnered with Temple University’s PRSSA, for a fireside chat that delves into what is and is not protected in journalism under the First Amendment.

Speakers:
David McCraw, lead attorney for The New York Times newsroom; author of Truth in Our Times: Inside the Fight for Press Freedom in the Age of Alternative Facts.

Gregg Feistman, Assistant Chair for Public Relations at Temple University.

PRSA Pepperpots 2020
Originally Aired: December 1st, 2020

We were thrilled to celebrate the winners of the Campaign & Tactic Awards. The winning projects represent the hard work of our communications community here in the Philadelphia region. Congratulations! We look forward to continuing the tradition of the Pepperpot Awards and the recognition of excellence in the industry. 

Things to Start Doing NOW to More Effectively Lead Your Team
Originally Aired: July 15, 2020

In this session, you’ll learn about the actions you must start doing now, or in which you must improve, to become the compelling, inspiring and magnetic leader you’ve always wanted to be, and that your teams, peers, stakeholders and even your boss will want to follow. Learn the reasons why those actions/skills are so important and review a list of practical actions to implement in your job.

Speaker: Ken Jacobs, ACC, CPC, Principal of Jacobs Consulting & Executive Coaching

Resilience Matters: Job Searching During a Crisis
Originally Aired: July 21, 2020

If you’re facing a job search right now, you’re not alone. The COVID-19 crisis has many people, recent graduates and seasoned professionals alike, looking for jobs and reevaluating their careers – whether by necessity or choice. The speaker will share tips for jobseekers and discuss resilience to kick off our webinar series about career options in the current marketplace.

Speaker: Jennifer Lynn Robinson, Esq., CEO of Purposeful Networking

 

 

COVID-19 Impact on Communications: Dealing with the Present and Planning for the Future
Originally Aired: July 29, 2020

As the world endures the unprecedented COVID-19 pandemic, PR pros find themselves at the epicenter of the crisis. While most would prefer to forget 2020 and time travel to 2021 — PR pros are positioned perfectly to lead organizations through these difficult times. This panel of experts who will share their current perspectives today and communication strategies for the future of this pandemic.

Panelists: Tony DeFazio, Principal of Defazio Communications PR AgencyJohn F. Kouten, CEO of JFK Communications, Inc.; and Leigh Fazzina, Principal of Fazzina & Co. Communications Consulting, Inc.

COVID-19 Graduate School: To Go or Not to Go
Originally Aired: August 4, 2020

This program will feature tips and tools from communicators who have earned graduate degrees. The panelists will discuss the pros and cons of attending graduate school immediately following the completion of a bachelor’s degree and returning to school after being in the workforce. They will also share the benefits of attending graduate school, as well as programs available to help cover tuition.

Panelists:  Ashley Reed, Account Manager at JK Design; Geoff Pettifer, Executive Director of University Relations and Marketing at Stockton University; and Dr. Jacob Farbman, APR, Executive Director at New Jersey Center for Student Success, and Adjunct Professor at The College of New Jersey.