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July 2019

Industry Insights with Greg Matusky

July 30 @ 6:00 pm - 8:00 pm
Gregory FCA, 27 W Athens Ave
Ardmore, PA 19003
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$5 – $25

This month, join PRSA Philadelphia to gain valuable insights from one of Philadelphia’s PR elites, Greg Matusky. As president and founder of Gregory FCA, Matusky will share his views on:

- Vital skills to advance one’s career
- How to successfully transition into management
- The current state of the PR industry and what it means to you
- How to build a breakout National PR firm in Philadelphia.

Hosted at Gregory FCA’s offices in Ardmore, this program is a fantastic opportunity to reconnect with colleagues while learning how to further your career.

 About the presenter

About Greg Matusky, President & Founder of Gregory FCA

Greg Matusky is president and founder of Gregory FCA, the region’s largest public relations firm and the 48th largest PR firm in the country. A former business writer whose work has appeared in Inc., Forbes, and Success magazines, Matusky founded Gregory FCA from the basement of his home in 1990. Today, Gregory FCA employs 82 professionals and serves clients worldwide by focusing on impacting the value of an enterprise through effective storytelling and high-value media relations.

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August 2019

Strengthening PR and Digital Strategies Through SEO

August 20 @ 1:00 pm - 2:30 pm
$15 – $35

For years, marketing communication pros have faced the challenge of effectively integrating various strategies and tactics into their arsenal. It’s no easy feat to create a holistic approach and connect the dots between earned media, SEO, PPC, traditional advertising, and organic and paid social media.However, two of these strategies intersect quite easily: SEO and PR. Both share a goal of creating thoughtful content to appeal to a designated target audience.Modern-day public relations professionals have become increasingly aware of the need…

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September 2019

PR Institute

September 10 @ 6:00 pm - 8:00 pm
$250 – $350

The PR Institute is an advanced training program to keep up-and-coming professionals in tune with industry tools and trends. The program is ideal for professionals working at an agency, corporation or nonprofit as well as transitioning professionals looking to break into the public relations field. This is real experience, leading to real opportunities. Participants compete on mock-agency teams to create and pitch an integrated communications plan to an actual client. On a parallel path, participants attend two-hour educational sessions taught…

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October 2019

Michael Smart presents “Crafting Your Perfect Pitch”

October 7 @ 8:00 am - 12:00 pm
Pipeline Philadelphia Coworking, 30 S 15th Street, 15th floor
Philadelphia, PA 19102
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$70 – $120

The New Rules Required to Double Your Media PlacementsPRSA Philadelphia is honored to welcome renowned media relations expert, Michael Smart to the region in October! Michael's newly overhauled version of his most popular workshop offers hundreds of intensely practical tips that will instantly boost your media and blog coverage. Join the people Michael has trained who, just in the last 12 months, have landed coverage in the NYT, WSJ, Fast Company, USA Today, and the top trade outlets and blogs…

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PRSA & PRSSA Networking Event

October 16 @ 5:30 pm - 7:30 pm
WHYY Studios, 150 N. Sixth Street
Philadelphia, PA 18977
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$5 – $25

PRSA & PRSSA Networking Event Join your colleagues and PRSSA faculty advisors and students to catch up, chat, check in, and possibly even meet an intern or a new hire. With about 300 PRSSA students in the Delaware Valley, the Philadelphia PRSA chapter is  proud to host and support the area’s student chapters – Arcadia University (in development), Drexel University, East Stroudsburg University, Holy Family, La Salle University, Rowan University, Temple University, Villanova University, West Chester University, and Widener University. …

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