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PR Institute

The PR Institute is an advanced training program, running each spring, that keeps up-and-coming professionals in tune with the tools to excel in the industry, allowing them provide greater value to their organization and advance their career.

This program is ideal for communications professionals working at an agency, corporation or nonprofit and looking to improve their public relations skills and stay up-to-date with all aspects of the business.

Participants compete on mock-agency teams to create and pitch an integrated communications plan to a real-life client. Past clients include Hope Partnership for Education, Finding Shelter, Rebuilding Together Philadelphia, Child Advocates, Big Brothers Big Sisters and Toll Brothers.

Every Tuesday during the program, participants attend two-hour educational sessions in Center City Philadelphia that are taught by leading industry practitioners. At the end of the program, teams pitch their final plan to the client and a winning team is chosen.

By the conclusion of the program, each participant will have written and full public relations plan. As this is a timely endeavor, participants should plan to dedicate ample time to the program outside of the sessions. 


PRSA Members: $250

Non-Members: $350


Program Schedule:

Interested in participating?

Contact PR Institute Chair, Melanie Wright