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PR Institute

Now Registering for the 2019 Session: September 10 – November 12

Registration open now – July 22, 2019 – September 8, 2019 (or until sold out)

The PR Institute is an advanced training program, that keeps up-and-coming professionals in tune with the tools to excel in the industry, provide greater value to their organization and advance their career. 

This program is ideal for communications professionals working at an agency, corporation or nonprofit and looking to improve their public relations skills and stay in tune with all aspects of the business. 

Participants compete on mock-agency teams to create and pitch an integrated communications plan to a real-life client. Past clients include Big Brothers Big Sisters, Sustainability Business Network, Girls on the Run, Hope Partnership for Education, Finding Shelter, Rebuilding Together Philadelphia, Child Advocates, Ralston Center and Toll Brothers.

Each Tuesday, participants attend two-hour educational sessions in Center City Philadelphia that are taught by leading industry practitioners. At the end of the program, teams pitch their final plan to the client and a winning team is chosen.

By the conclusion of the program, each participant will have written a full public relations plan from start to finish. As this is a timely endeavor, participants should plan to dedicate ample time to the program outside of the sessions. 


PRSA Members: $250

Non-Members: $350

Program Schedule:

TUES: 9/10/2019
Meet the Client 

TUES: 9/17/2019
Writing A Plan

TUES: 9/24/2019
Strategic Planning

TUES: 10/01/2019
ROI/Budgeting Panel

TUES: 10/08/2019

TUES: 10/15/2019
Presentation Training    

TUES: 10/22/2019
Social Media Strategy

TUES: 10/29/2019
Media Panel

TUES: 11/5/2019

TUES: 11/12/2019
Final Presentations
*Session is during the workday between 9am-2pm!

THURS: 11/21/2019
Awards Presentation & Happy Hour

Interested in participating?

Contact PR Institute Chair, Melanie Wright