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IABC Philadelphia

June 2021

Surviving a Crisis and Choosing the Right Spokesperson

June 16 @ 12:00 pm - 1:00 pm

Sponsored by IABC Philadelphia and PRSA Philadelphia A crisis can strike at any time and destroy your company’s operations, brand reputation and community goodwill. It could happen in a flash or bubble under the surface for months or years. Either way, you need to be prepared in advance to quickly and accurately communicate about what happened, why it happened and what you are doing to address it. Having a crisis communication team in place is essential to your company’s survival.…

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