Meeting/Event Information

Best Practices in PR: Working Toward Diversity & Inclusion

September 25, 2018
5:00 PM to 7:00 PM
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Maggiano’s Little Italy
1201 Filbert Street
Philadelphia, PA 19107

Best Practices in PR: Working Toward Diversity & Inclusion
5-6 p.m. Networking and Happy Hour
6-7 p.m. Panel program

Diversity and Inclusion is more than topics of debate and headlines; striving for greater representation of all people is a key goal for the Public Relations Society of America and is a best practice for organizations that wish to better understand and communicate with diverse key audiences. In this panel discussion, public relations and media leaders will offer PRSA Philadelphia chapter members and guests perspectives and tips to create and execute communications and PR strategies that embrace Diversity and Inclusion, and ultimately drive business. Join our networking happy hour and panel discussion to hear from:

Michael Days, Vice President for Diversity and Inclusion for The Philadelphia Inquirer, Daily News and Philadelphia Media Network
Michael Days has been promoted to newly-created role of Vice President for Diversity and Inclusion at the Inquirer. His new role was created to systematically formalize how the company fully embraces diversity and inclusion and can better reflect the community it serves. Before his most recent role as Vice President, Editor for Reader Engagement, Mike spent 10 years as editor of the Philadelphia Daily News, which won a Pulitzer Prize in 2010 under his leadership. He began his career as a reporter, working in Minneapolis; in Rochester, N.Y.; and at the Louisville Courier-Journal. He worked in the Philadelphia bureau of the Wall Street Journal before joining the Daily News.

Jeff Guaracino, President and CEO, Welcome America, Inc.
Jeff Guaracino is a Philly native who leads the regional effort to organize all 50 free events over six days across Philadelphia. When Mayor Jim Kenney appointed Guaracino in 2015 to spearhead Welcome America, Guaracino had already spent years in the Atlantic City tourism industry as the executive director of the Atlantic City Alliance. Jeff also worked at Visit Philadelphia for over a decade behind signature campaigns like “Get Your History Straight and Your Nightlife Gay.”

Doug Oliver, Vice President of Communications, PECO
Doug has two decades of leadership experience in external affairs, community investment, government relations, issues advocacy and crisis management within corporate, agency, government, social service and non-profit work environments. He has worked at PECO since 2016. His previous experience includes serving as Vice President External Affairs for Philadelphia Gas Works (PGW) and Press Secretary for the City of Philadelphia. Doug also was a candidate in the 2015 Philadelphia Mayoral race.

Robyn Forman Pollack, Esq., CEO and Founder of Trellis Consulting LLC
A business strategist with an expertise in diversity and inclusion, Robyn increases financial return by teaching organizations to leverage their D&I Initiatives more effectively. Through the development of customized and integrated diversity and inclusion solutions, she maximizes attraction and retention of talent and clients, prevents diversity crisis and creates competitive advantage. Robyn brings years of experience working with businesses as a restructuring attorney and believes that business goals, objectives, and strategies can best be achieved in an inclusive culture.

Kassem L. Lucas, Partner, Pepper Hamilton LLP
Kassem Lucas  a partner in the Trial and Dispute Resolution Practice Group in the Philadelphia office of Pepper Hamilton LLP, concentrating in commercial litigation, reinsurance law and arbitration, insurance counseling and insurance insolvency. In 2011, he was named Pepper’s Partner in Charge of Diversity and also chairs the firm’s Diversity Committee. Kassem's responsibilities include developing strategic initiatives to recruit, support, retain and promote attorneys from diverse backgrounds, maintaining diversity and inclusion as core values of the firm, and seeking opportunities to partner with the community and clients on diversity initiatives and business development.

Javier Saurez, Vice President, Strategic Partnerships, Greater Philadelphia Hispanic Chamber of Commerce
Javier Suarez is a chamber vice president and he also serves as executive producer of the Hispanic Choice Awards, Philadelphia’s premier red-carpet event honoring Latino professionals in the region. Suarez is the most recent past president of the Philadelphia Chapter of ALPFA (Association of Latino Professionals for America) and now serves on its Corporate Advisory Board. He is a board member at PCCY, Public Citizens For Children and Youth. He serves on the board of advisers for PHL Diversity, a division of the Philadelphia Convention & Visitor’s Bureau and the chair of the Latino Marketing Advisory board for Visit Philadelphia.




$20.00 Member

$30.00 Non-member

$10.00 Student