Meeting/Event Information

Transforming TV News For Millennial Audiences

March 20, 2018
8:00 AM to 10:00 AM
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City Coho
2401 Walnut Street
Philadelphia, PA 19103

Transforming TV News for
Millennial Audiences
PRSA Philadelphia March Program

Millennials are often described as “America’s First Digital Generation,” which is particularly evident in their media interests. Unsurprisingly, millennials consume news and information in vastly different ways than previous generations. Instead of reading print media, listening to radio broadcasts or even watching traditional TV news segments, millennials spend much more time online, specifically on social media platforms.

Alyse Shorland, producer with Vice News, will share how VICE has sought to reinvent TV news for younger audiences through long-form video news content that is heavily promoted via social media during our March 20 breakfast program. "VICE News Tonight’s" long-form, documentary-style video stories draw more than 500,000 people for each episode, and Alyse will provide insights into how to make news relevant – and interesting – to this key audience.

About Alyse Shorland:
Alyse Shorland is an award-winning producer for HBO’s flagship nightly newscast, "VICE News Tonight," where she recently covered police corruption in Baltimore, the aftermath of Hurricane Harvey and extremism in America. For the last decade, Alyse has covered some of the world’s biggest stories in journalism. Before VICE, Alyse was at CBS, where she was one of the first to arrive in Paris after the terrorist attacks and was part of the Emmy-nominated team that covered the Orlando Pulse nightclub shooting. She also produced feature stories for the Emmy-winning magazine program, "Sunday Morning."

Alyse got her start in this business like everyone else her age: by answering phones, running teleprompters and delivering newspapers for the assignment desk. At CNN, she field produced, directed and wrote for the "In America" documentary unit. Before she landed at CBS, she produced a show on puppies for Animal Plant and documentaries and specials for Bloomberg News. 

Alyse has a history degree from the University of Virginia and a master’s in journalism from NYU. She’s a proud Virginian with an addiction to marathons.


$35.00 Member

$45.00 Guest

$20.00 PRSSA Student Ticket