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#Trending: A Social Media Deep Dive with PRSA Philadelphia

September 20 @ 5:30 pm - 6:30 pm

Join PRSA Philadelphia for a panel discussion on key social media trends, how social media platforms like Facebook, Twitter, LinkedIn, Instagram and TikTok are changing, and how communicators can leverage these platforms to engage with key stakeholders.

PRSA Members: $5 | Future Members: $10 | Students: Free

Moderator

Taylor Feldschneider

A proud Rowan University alumna, Taylor Feldschneider graduated with a BA in Public Relations and minors in Advertising and Marketing. Prior to returning to Rowan as the Social Media Coordinator, Taylor worked at a nonprofit organization in Philadelphia as an events coordinator for three years. She also serves as the Communications Co-Chair for PRSA Philadelphia.

Panelists for this event include the following Philadelphia-area social media leaders and influencers:

Andrew Athias

Social Media Manager and Digital Marketing Coordinator
The Silvi Group Companies
& Social Media Influencer

Andrew Athias currently serves as a “Double-Agent” social media manager/content creator. During the day, he is the Social Media Manager & Digital Marketing Coordinator for The Silvi Group Companies, one of the largest concrete and construction materials contractors in the greater Philadelphia and New Jersey area. But in his free time, he is a content creator and influencer for Reese’s Peanut Butter Cups as “The Reese’s Guy”.

In 2012, Andrew became the social media manager for his collegiate acappella group, Eight Beat Measure. During these early years of social media, Andrew developed his passion for not just creating content, but understanding first-hand the power of branding and marketing on social media.

Andrew loves to eat, sleep and breathe social media strategies. Besides his love for Reese’s and Marvel, he truly loves discussing topics around social media and assisting other brands and creators on how to improve their social media capabilities. 

Nader Ali-Hassan

Executive Director, Brand Partnerships and Activation
Comcast Xfinity

Nader Ali-Hassan is Executive Director Brand Partnerships and Activation for Comcast’s Xfinity brand. In this role, Nader leads a team focused on amplifying partner relationships across the portfolio. Nader’s team also has responsibility over large branded social activations and influencer/talent relationships. He is also responsible for the overall social marketing strategy for the brand. Nader joined Comcast six years ago from Progressive Insurance in Cleveland, Ohio where he led the digital marketing organization, inclusive of social marketing efforts.

Nader received his bachelor’s degree in communications from Boston University and a Juris Doctorate degree from Case Western Reserve University.

Natasha Benjamin

Social Media Director
Brownstein Group

Natasha Benjamin brings 10 years of experience to her role as Social Media Director at Philadelphia-based agency, Brownstein Group, where she leads the social media department in developing and implementing social media strategy, content, activations and campaigns across client accounts.

Prior to her role at Brownstein Group, Natasha served as Senior Social Media Manager of Partnerships & Activations at Tribeca Film Festival, overseeing social media content for partners like AT&T, Nespresso, Salesforce, and Tumi as well as key events like Tribeca-NY Times Up and TribecaTV Fest. 

Beyond her industry work, she has taken her decade-long experience bringing innovation to higher education. She has taught at New York University, developing the graduate level social media curriculum and advising students on integrated communications research with topics ranging from media mergers and acquisitions to global social media consumer messaging.

Natasha Benjamin is a multi-hyphenate force within the social media industry. Over the duration of her career, her clients have seen a steady collective 800% growth and her students have gone on to work for national and global companies.

Details

Date:
September 20
Time:
5:30 pm - 6:30 pm

Venue

Zoom