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The Unexpected Philadelphia

June 26, 2019 @ 11:30 am - 1:30 pm

$10 – $40

The Unexpected Philadelphia
A glimpse at destination marketing and summer fun
Tourism promotion can be one of the most thrilling industries. Driving worldwide awareness to your beloved city also comes with great challenges, too. Join PRSA Philadelphia on Wednesday, June 26 at the Continental Mid-town for an insider’s look at the unknown gems within the City of Brotherly Love. Come learn from Visit Philadelphia's Deirdre Childress Hopkins and Valley Forge Tourism & Convention Board's Rachel Riley and discover:
  • Consumer behavior trends
  • The new tricks of the trade
  • How to reinvent a city with deep historic roots
  • A tip-sheet for summer fun

Program fee includes lunch. 

About our presenters

Deirdre Childress Hopkins, Visit Philadelphia

As director of public relations, Deirdre Childress Hopkins executes national, regional and local public relations efforts for all VISIT PHILADELPHIA campaigns and story angles. In addition, she develops the overall communications plan for all multicultural markets, including African-American, Latinx and LGBTQ. For the last seven years, Childress Hopkins has worked as strategic communications manager at the Pennsylvania Convention Center, where she focused on branding, customer experience and public perception of the facility. She began her career in journalism, working as a reporter and editor at The Washington Post and then in various editorial roles at The Philadelphia Inquirer. Childress Hopkins is a graduate of Colgate University and currently serves as president of the Philadelphia Public Relations Association. She is the first African-American president in the organization’s 75-year history.

Rachel Riley, Valley Forge Tourism & Convention Board

Rachel Riley is an award-winning multimedia storyteller with more than 14 years of experience from writing to in front of and behind the camera for both the news and tourism industries. As Director of Communications for the Valley Forge Tourism & Convention Board, Rachel oversees all public relations, social media, and messaging, and serves as a spokesperson for the organization. Formerly the Editor & Content Manager for Visit Bucks County, she was also an award-winning print and digital news reporter and helped launch a video initiative for Calkins Media, now Gatehouse Media. Rachel is also a member of the Public Relations Society of America, the Mid-Atlantic Tourism Public Relations Alliance, and the Philadelphia Public Relations Association.


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June 26, 2019
11:30 am - 1:30 pm
$10 – $40


Continental Mid-town
1801 Chestnut Street
Philadelphia, PA 19103
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