Home » Events » The PRSA Philadelphia APR Excellence Program

Loading Events

« All Events

The PRSA Philadelphia APR Excellence Program

October 14 @ 6:00 pm - 8:00 pm

New Membership Benefit!
PRSA Philadelphia is pleased to announce that it will host the PRSA Philadelphia APR Excellence Program, an online, four-week Accredited in Public Relations (APR) preparation program, on Thursday evenings, from October 14, to November 4, 2021. All sessions will run from 6 to 8 p.m.

The PRSA Philadelphia APR Excellence Program is available to PRSA Philadelphia members free of charge as a membership benefit.

 The PRSA Philadelphia APR Excellence Program is being taught by APR members of our chapter. In addition, several of our chapter’s APRs are volunteering to serve as mentors to program participants as they go through the APR process, which entails a Readiness Review and a computer-based exam.

The PRSA Philadelphia APR Excellence Program schedule is:

  • Session 1, Thursday, October 14:
    Introduction/Overview of the APR Process and the KSAs
    Research. Planning, Implementation, Evaluation
  • Session 2, Thursday, October 21:
    Ethics and Law & Managing Issues / Crisis Communication
  • Session 3, Thursday, October 28:
    Leading the Public Relations Function & Managing Relationships
  • Session 4, Thursday, November 4:
    Preparing for the Readiness Review and Computer-based Exam

Upon completing the PRSA Philadelphia APR Excellence Program, participants will be well-positioned to formally apply to PRSA to go through the APR process and successfully earn the credential. The registration is for all four sessions.

Please direct any questions to Jacob Farbman, Ed.D., APR, the APR Chair for PRSA Philadelphia, via jfarbman@njccc.org.

The APR credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. Building on the foundation of your educational degree, the APR keeps you current on today’s best practices and applications in the ever-evolving communications world. The APR asserts professional competence, communicates professional expertise, and reflects progressive public relations industry practices and high standards.

Earning the APR demonstrates your mastery of today’s strategic communications practice and your commitment to lifelong learning and ethical standards. Attaining this valuable distinction is a personal and professional achievement that can lead you to the next level in your career.


October 14
6:00 pm - 8:00 pm