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Surviving a Crisis and Choosing the Right Spokesperson
June 16 @ 12:00 pm - 1:00 pm
Sponsored by IABC Philadelphia and PRSA Philadelphia
A crisis can strike at any time and destroy your company’s operations, brand reputation and community goodwill. It could happen in a flash or bubble under the surface for months or years. Either way, you need to be prepared in advance to quickly and accurately communicate about what happened, why it happened and what you are doing to address it.
Having a crisis communication team in place is essential to your company’s survival. Designating the right spokesperson to handle public-facing communications is equally vital. On the other hand, the wrong person could exacerbate the situation
The right person is not a one-size-fits all solution. Each crisis requires a different touch. Media trainer, and Emmy Award-winning former TV news anchor Kerry Barrett will walk you through everything you need to consider when selected a spokesperson for your brand or client.
During her June 16 presentation, Kerry will discuss:
- How to pick the right spokesperson
- How to deliver a message to the camera
- How to handle a hostile interview
- How to anticipate what questions will be asked
- Top three mistakes
About Kerry Barrett
With over 20 years of on-air experience as a news anchor, reporter, and producer on NBC, Fox News, and, ABC, Emmy-Award winning Kerry Barrett knows what it takes to be performance ready. She has interviewed heads of state such as Janet Napolitano, financial shaman Suze Orman, and top celebrities such as Bradley Cooper, as well as prepared luminaries for debates. She has proven skills that make her unflappable and unstoppable.
Kerry Barrett Consulting provides individuals, and groups with the resources and information they need to enhance their public appearance in the best way possible
Members: $10 / Guests: $20 / Students: $1
If you experience any difficulty registering, please contact firstname.lastname@example.org.