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Strengthening PR and Digital Strategies Through SEO
August 20, 2019 @ 1:00 pm - 2:30 pm$15 – $35
For years, marketing communication pros have faced the challenge of effectively integrating various strategies and tactics into their arsenal. It’s no easy feat to create a holistic approach and connect the dots between earned media, SEO, PPC, traditional advertising, and organic and paid social media.
However, two of these strategies intersect quite easily: SEO and PR. Both share a goal of creating thoughtful content to appeal to a designated target audience.
Modern-day public relations professionals have become increasingly aware of the need to understand how SEO and PR work together most effectively. In this session, we will identify and explain the best ways to strengthen your PR strategy through common SEO tactics.
Date: Tuesday, August 20, 1-2:30 PM
Price: $25 member, $35 non-member, $15 student
Location: Seer Interactive, 1033 N 2nd Street, Philadelphia, PA 19123. The event will be hosted on the 7th floor.
About the Presenters:
Samantha Gower is a Senior SEO Associate at Seer Interactive. With her education and skill-set firmly in Public Relations, Sam transitioned to Search Engine Optimization specializing in outreach and influencer relations. Sam’s day-to-day is never the same but always revolves around how she can connect her client’s solutions to aid users in their online journeys through data analytics. You can catch Sam on Temple University’s campus teaching Digital Media, Social Media, Audience Analytics for Public Relations.
Tyler Cameron joined Seer Interactive as an SEO Associate in March 2017. Prior to Seer, he worked in public relations, telling the stories of clients in various industries including emerging technology enterprises, professional and financial services, and non-profit. A Temple Owl for life, Tyler earned his bachelor’s degree in 2015 after studying communication and business. Now, he is pursuing his master’s degree in digital marketing from Temple’s Fox School of Business.