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Michael Smart presents “Crafting Your Perfect Pitch”
October 7, 2019 @ 8:00 am - 12:00 pm$70 – $120
The New Rules Required to Double Your Media Placements
PRSA Philadelphia is honored to welcome renowned media relations expert, Michael Smart to the region in October! Michael’s newly overhauled version of his most popular workshop offers hundreds of intensely practical tips that will instantly boost your media and blog coverage. Join the people Michael has trained who, just in the last 12 months, have landed coverage in the NYT, WSJ, Fast Company, USA Today, and the top trade outlets and blogs in their markets.
You’ll break down pitches that failed, and why, and then compare those with dozens of winners. Be prepared to get hands-on in this workshop. You’ll be actively engaged with Michael’s examples and applying what you’re learning to your own ideas.
Michael will share:
- The (sometimes) shocking new ways to tap online metrics to grab journalists’ attention
- A strategy to bend time – how to meet journalists’ demands for customization within your own time constraints
- How to nail your customized pitches without sucking up or veering into stalker-land
- Trimming the fat – how to achieve more by writing less
- Conquering the inbox – secrets of winning subject lines
- Follow-up that works: the triggers you can pull to jar otherwise disengaged journalists to action
- The stuff that used to annoy or even offend media that’s now welcomed by them
About Michael Smart:
Michael Smart is the trainer and coach that PR teams large and small turn to when they need to earn more media placements and level up their writing. He is regularly among the highest-rated speakers at the industry’s largest conferences.
Michael has placed positive stories in the Washington Post, USA Today, Los Angeles Times, New York Times, Wall Street Journal, TIME magazine, and NBC’s Todayshow. He has trained more than 9,000 PR professionals how to boost their communications results. People who have participated in his workshops have subsequently placed their own stories in the Wall Street Journal, Washington Post, USA Today, People, CNN, and Today and national distribution on the Associated Press.
He has conducted on-site media relations training for clients from Geneva to Tokyo and ongoing personal coaching and services to many more, from Fortune 200 companies to mid-sized and smaller firms.
A former newspaper journalist, Michael has won national and regional awards for news release and feature writing. He has also taught public relations courses for five years at Brigham Young University, where he earlier earned bachelors and master’s degrees in communications with an emphasis in public relations. He enjoys adding to his list of the nation’s most underrated restaurants and exploring the mountains and national parks near his Utah home with his family.