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Align & Define
February 19 @ 3:00 pm - 4:30 pm$35 – $50
Align & Define: Developing a strategic communications plan for higher ed
with Lori Doyle
Today’s college deans and university presidents expect their senior communications leader to develop a plan that supports the institution’s strategic plan. This workshop – designed specifically for senior-level communications pros in higher ed – will give you step-by-step advice on how to develop a plan from start to finish. Led by Lori Doyle, senior vice president for communications at Drexel University, you’ll leave this session with several sample plans and a framework for creating a plan for your institution.
Doyle has presented this workshop numerous times for PRSA’s Counselor’s to Higher Education network and other higher education groups, and is now making it available to higher education communication leaders in the Philadelphia region.
If you lead the communications office for a college or a university – or aspire to – this workshop will provide hands-on training on how best to develop a plan and be well-poised for future success.
About the presenter:
Lori Doyle is a senior public relations professional with more than 30 years of experience spanning PR agencies, academic medicine, and university communications.
She spent the first 12 years of her career working in the PR agency business and was general manager of the Philadelphia office of Golin Harris Communications, a top 10 national PR firm. She then joined Penn, where she spent eight years as chief public affairs officer of the University of Pennsylvania Health System and then 10 years as vice president of communications for the University of Pennsylvania. She joined Drexel as senior vice president of communications in 2011.
Doyle reports directly to Drexel’s president John Fry and is a member of the senior management team. Her office oversees media relations, crisis communications, issues management, social media, the Drexel website, graphic design and marketing.
She holds a bachelor’s degree in Communications from Temple University and a master’s degree in Communications Management from Ohio University.
$35.00 Member Registration
$50.00 Guest Registration