PR Institute

Now Registering for the 2017 Session
April 4 - June 6
Registration open now - April 1 (or until sold out)

The PR Institute is an advanced training program, running each Spring, that keeps up-and-coming professionals in tune with the tools to excel in the industry, provide greater value to their organization and advance their career. 

This program is ideal for communications professionals working at an agency, corporation or nonprofit and looking to improve their public relations skills and stay-up-to-date with all aspects of the business. 

Participants compete on mock-agency teams to create and pitch an integrated communications plan to a real-life client. Past clients include Hope Partnership for Education, Finding Shelter, Rebuilding Together Philadelphia, Child Advocates, Big Brothers Big Sisters and Toll Brothers. 

Each Tuesday, participants attend two-hour educational sessions in Center City Philadelphia that are taught by leading industry practitioners. At the end of the program, teams pitch their final plan to the client and a winning team is chosen.

By the conclusion of the program, each participant will have written an full public relations plan from start to finish. As this is a timely endeavor, participants should plan to dedicate ample time to the program outside of the sessions. 

PRSA Members: $250 

Nonmembers: $350

2017 Program Schedule:

TUES: 4/4/2017
Meet the Client

TUES: 4/11/2017
Writing A Plan

TUES: 4/18/2017
Strategic Planning

TUES: 4/25/2017
ROI/Budgeting Panel

TUES: 5/2/2017

TUES: 5/9/2017
Presentation Training

TUES: 5/16/2017
Social Media Strategy

TUES: 5/23/2017
Media Panel

TUES: 5/30/2017

TUES: 6/6/2017
Final Presentations
*Session is during the work day between 9am-2pm!

THURS: 6/15/2017
Awards Presentation & Happy Hour












For questions or more information: 
Committee Chair: Melanie Wright,