Code of Professional Standards

The Public Relations Society of America (PRSA) is committed to ethical practices. The level of public trust PRSA members seek, as we serve the public good, means we have taken on a special obligation to operate ethically. This Code applies to PRSA members. The Code is designed to be a useful guide for PRSA members as they carry out their ethical responsibilities. This document is designed to anticipate and accommodate, by precedent, ethical challenges that may arise. The scenarios outlined in the Code provision are actual examples of misconduct. More will be added as experience with the Code occurs.

To view the full PRSA Code of Professional Standards, click here.

To view PRSA's Ethical Standards Advisories regarding specific guidance to deal with new situations and circumstances as they arise in the daily practice of public relations, click here.