2021 APR Excellence Program
Thursday | October 14 – November 4 | 6 – 8pm
New Membership Benefit!
PRSA Philadelphia is pleased to announce that it will host the PRSA Philadelphia APR Excellence Program, an online, four-week Accredited in Public Relations (APR) preparation program, on Thursday evenings, from October 14, to November 4, 2021. All sessions will run from 6 to 8 p.m.
The PRSA Philadelphia APR Excellence Program is available to PRSA Philadelphia members free of charge as a membership benefit.
The PRSA Philadelphia APR Excellence Program schedule is:
- Session 1, Thursday, October 14:
Introduction/Overview of the APR Process and the KSAs
Research. Planning, Implementation, Evaluation
- Session 2, Thursday, October 21:
Ethics and Law & Managing Issues / Crisis Communication
- Session 3, Thursday, October 28:
Leading the Public Relations Function & Managing Relationships
- Session 4, Thursday, November 4:
Preparing for the Readiness Review and Computer-based Exam
Upon completing the PRSA Philadelphia APR Excellence Program, participants will be well-positioned to formally apply to PRSA to go through the APR process and successfully earn the credential.
Please direct any questions to Jacob Farbman, Ed.D., APR, the APR Chair for PRSA Philadelphia, via firstname.lastname@example.org.
The APR Credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. Building on the foundation of your educational degree, the APR keeps you current on today’s best practices and applications in the ever-evolving communications world. The APR asserts professional competence, communicates professional expertise, and reflects progressive public relations industry practices and high standards.
Earn Your APR
Be An Industry Leader: Earn Your APR
In 1964, visionary leaders established the Accredited in Public Relations (APR) credential as a way to recognize practitioners who have mastered the knowledge, skills and abilities needed to develop and deliver strategic communications.
Decades later, as public relations continues to evolve, the APR remains the recognized gold standard for the profession. Internationally recognized, the APR integrates timeless communications principles with contemporary strategies and tactics. The process of earning your APR takes your skills to the next level by exposing you to today’s cutting-edge strategies and practices, assessing your skills to identify strengths and opportunities for growth, and demonstrating your personal and professional commitment to excellence. Pursuing the APR gives you direct access to top public relations leaders — APRs who will guide you through the process of achieving accreditation — and provides the tools you need to distinguish yourself as a luminary in the public relations field.
Who is eligible? APR is a professional certification program open to public relations professionals. It is administered by the Universal Accreditation Board (UAB), a consortium of 10 leading industry organizations, including PRSA. Any PRSA member in good standing can take on the challenge of earning accreditation. However, it is recommended that candidates have at least five years’ experience in the full-time practice or teaching of public relations, and have earned either a bachelor’s degree in a communication-specific field or equivalent work experience.