By Melanie Wright, PR Institute Chair and Director of Strategic Communications & Business Development, Ainsworth Communications
Create and Execute a PR campaign: Gain experience in writing a comprehensive public relations plan, from start to finish for a “real” client.
ROI/Budgeting Panel: Learn how to create a budget to maximize ROI. Listen to PR professionals discuss budget planning methods for non-profit and for-profit organizations.
Social Media Strategy: Learn tips for creating a results-driven social media strategy. Understand the importance of content, social listening, influencers and communities.
Media Panel Q&A: Listen to media professionals discuss the latest trends in broadcast, print and digital news. Visit a broadcast studio and learn about behind-the scenes decisions that go into news coverage.
Client Relations: Learn new ways to foster a positive, productive and trusting relationship with clients. Learn how to establish goals and manage client expectations.
Presentation Skills & Public Speaking: Learn to become more confident giving conducting presentations. You will be able to practice newly-acquired techniques in a supportive environment and receive professional coaching and constructive feedback.
PR With a Purpose – This is a chance to give back to the community while developing your PR skills. You will enjoy meeting new people and working as part of a team, to make a difference for a worthy cause.