Meeting/Event Information

Crisis Panel: Protecting Your Brand’s Reputation Against Cyber Warfare

June 20, 2017
8:30 AM to 10:00 AM
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Saxbys Headquarters
2300 Chestnut Street, Suite 310
Philadelphia, PA 19103

Crisis Panel: Protecting Your Brand’s Reputation Against Cyber Warfare
Data breaches, cyber-attacks, financial fraud, the black market—the cyber warfare tactics threatening your business operations are increasing daily. Is your communications team ready to put stakeholders at ease should one of these events occur? PRSA Philadelphia is bringing you three panelists who have navigated cyber incidents to share their best practices.

In a recent survey conducted by The Economist Intelligence Unit, global C-suite executives revealed their number one concern regarding cyber security-related events is negative impact to their companies’ reputations because it reflects a lack of preparation.

Cyber warfare tactics can impact any business at any time. Just one incident in which a company fails to protect its stakeholders can erase years of goodwill investment and fatally impact a business. The average cost per data breach in the U.S. rose to more than $7 million per event in 2016, with heavily regulated industries such as healthcare, life science and financial services facing even higher costs. Attackers behind such events show no mercy for companies in one industry over another.

How can public relations professionals prepare their communications arsenal for the front line to assist their organizations in planning for and effectively responding to these threats?

This panel will consist of experts from three crucial business areas—communications, information security and legal—who must come together to successfully prepare for and navigate through cyber-attacks to minimize impact to a company’s stakeholders and its reputation. Our panelists experienced firsthand such events and will share best—and worst—practices with attendees about cyber-security planning and how to cross organizational silos to benefit preparedness and response efforts.

Given the sensitivity of this topic and the high-profile case studies that will be discussed, and in an effort to promote an environment that enables our panelists to discuss their experiences and challenges freely with attendees, PRSA Philadelphia will not be live-posting content from this event.

Expert Panelists:

Samantha Kruse is a Senior Account Supervisor in Edelman’s Crisis & Risk practice, where she specializes in the creation and implementation of corporate, litigation and crisis communications campaigns. Samantha has worked closely with internal and external legal counsel, forensics teams and cyber insurers to pressure-test incident response protocols and coordinate internal and external response following breach disclosure for high-profile players in the energy, education, health care, food manufacturing, financial, retail and technology realms. She was a featured speaker at Law Seminars’ International’s Cybersecurity Law and Solutions CLE seminar in Los Angeles, Calif., and a panelist at Skytop Strategies’ Global Cyber Security Summit 2016 in Rome, Italy.

John Ciesla is Vice President and Chief Information Security Officer at Mutual of America. His 38-year career in secure communications began when he was introduced to the field while serving in the U.S. Air Force. Since transitioning to an Information Security, Compliance and Governance role in 1986, John has designed, implemented and consulted on cyber security programs for fortune 500 global companies, including Dow Jones (the publisher of the Wall Street Journal), Sony Corporation of America, Grey Advertising (and parent company WPP) and now Mutual of America. John brings to the discussion a variety of high-profile situations, including a widely publicized kidnapping case during which he had to manage company resources to support Law Enforcement’s investigation.

Odia Kagan is an attorney at Ballard Spahr where she combines her in-depth knowledge of privacy and data security regulations and best practices with a keen understanding of emerging and information technologies to provide clients with practical advice on how to design and implement their products and services, consummate their M&A transactions, and engage third party vendors, in the U.S. and abroad. With a transactional practice focus, Odia negotiates cloud computing, outsourcing, and e-commerce agreements both on the vendor and on the client side, and prepares privacy and information security policies and procedures. She is a Certified Information Privacy Manager (CIPM) and a Certified Information Privacy Professional in the laws of the United States – private sector (CIPP/US) and in the laws of the European Union (CIPP/E). She is also certified as a Fellow of Information Privacy (FIP) by the International Association of Privacy Professionals (IAPP).

Moderator - Greg Matusky is President and founder of Gregory FCA, the region’s largest integrated public relations and investor relations firm, serving private and publicly traded companies throughout the country. A former business writer whose work has appeared in Inc., Forbes, and Newsweek magazines, Greg built the firm through an intense understanding of the media and how strategic media relations impacts the value of an enterprise. Under his direction, the firm has managed the strategic communications campaigns for companies such as Mitsubishi Digital Electronics America, Inc., Safeguard Scientifics, Unisys, SAP, AccuWeather, The Philadelphia Eagles, and Leggett and Platt.

Event Details

Tuesday, June 20
8:30-10 a.m.

Saxbys Headquarters
2300 Chestnut Street | Suite 310
Philadelphia, PA 19103

Light breakfast items will be served ... and plenty of coffee!

$25 - Member Ticket
$40 - Non-member Ticket

NEW! Bring-a-Friend

PRSA Philadelphia will take $5 off your event registration fee for each friend or colleague you bring to this event! Bring five friends and your registration could be FREE! See details below.

How it Works:
1. Share this event listing with friends or colleagues who may be interested in attending.
2. If they decide to attend, have them list your name in the "referral" box during their
    registration. To get credit, they must register before June 9.
3. During the week of June 12, you'll be sent a coupon code representing the discount amount
    you earned to use for your own event registration.
4. Register using your promo code and reap the reward!
5. Bonus! To thank your guest for attending, your referral sources also will receive a $5 off
    code to use for a future event registration.

*This offer is for PRSA Philadelphia members bringing non-PRSA guests only. Offer runs through June 9. Referral sources cannot be redeemed retroactively once an event ticket is purchased. Member coupon codes must be redeemed for the June 20 event. Non-member thank you codes can be used for future professional development events as advertised. Promotions have no cash value. Offer is non-transferable.


$25.00 PRSA Member Ticket

$40.00 Guest Ticket