Meeting/Event Information
FREE Member Webinar: Accidental Trending (Crisis & Reputation)

August 01, 2017
12:00 PM to 1:15 PM
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On-Demand Webinar
http://bit.ly/PRPhillyWebinarAccidentalTrending
Directions
In the age of social media, even journalists with respectable publications operate at lighting speed, blogging and tweeting without fact-checking or proofing. The pressure to produce is enormous, and breaking a story that later trends is a major coup. Every organization’s communications plan needs to include a crisis component aimed squarely at “accidental trending.” In this webinar, you’ll learn how to regain control of your own message. You’ll also:
• Examine a real-world case study involving major news media outlets, bloggers and social media
influentials, and tens of thousands of consumers.
• Engage in an open discussion of best practices should your organization ever find itself in a
situation of accidental trending.
• Assemble the building blocks for an addendum to your crisis communications plan to address
accidental trending.
Learn about the presenter and register here: http://bit.ly/PRPhillyWebinarAccidentalTrending