In the age of social media, even journalists with respectable publications operate at lighting speed, blogging and tweeting without fact-checking or proofing. The pressure to produce is enormous, and breaking a story that later trends is a major coup. Every organization’s communications plan needs to include a crisis component aimed squarely at “accidental trending.” In this webinar, you’ll learn how to regain control of your own message. You’ll also:

• Examine a real-world case study involving major news media outlets, bloggers and social media
   influentials, and tens of thousands of consumers.

• Engage in an open discussion of best practices should your organization ever find itself in a
   situation of accidental trending.

• Assemble the building blocks for an addendum to your crisis communications plan to address
  accidental trending.

Learn about the presenter and register here: http://bit.ly/PRPhillyWebinarAccidentalTrending