Meeting/Event Information

The Rise of Earned Media

May 23, 2018
8:00 AM to 10:00 AM
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DeFazio Communications
125 E. Elm St., Suite 200 (upstairs)
Conshohocken, PA 19428
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The Rise of Earned Media

May 23, 2018
8-10 a.m.

As a PR professional, you engage with media every day. But what’s the real value of these connections? Sure, brands have big marketing budgets for ads and digital content that puts their companies in consumers faces, but don’t overlook the power of a positive feature story. Earned media can get your company more traction since it creates value and has a more meaningful impact on an audience. Consumers reading about your brand in sources they trust, make them trust your company. Your success lies in the hands of relationships you build with reporters, producers and social influencers.

In “The Rise of Earned Media” you will learn”

  • Where to start when creating an earned media strategy
  • How to get the most value out of your earned media
  • The Dos, Don’ts and How-tos of connecting with reporters
  • How owned media informs your earned media efforts
  • How to use social media influencers to promote a new brand

 

This informative seminar will be led by Tony DeFazio, principal of DeFazio Communications, LLC, a Conshohocken, PA-based public relations agency that specializes in generating earned media exposure for corporations and emerging growth businesses.   

Over the course of his 20-year career, Tony has developed media relations programs for many of the nation’s leading brands including Kodak, AOL, Sprint, Cigna and AccuWeather as well as quickly growing regional companies O’Neill Properties, American Financial Realty Trust and Recovery Centers of America.

Tickets

$25.00 Member

$35.00 Non-member