At-Home APR Training for the Pros

Boost your professional knowledge in three days at home

One day training is $95, but for $199 participants receive the one-day training and 10+ hours of additional/amplified material taught by Anthony Fulginiti and John Moscatelli, both PRSA Fellows.

Now you can access intensive communication training by PRSA Philadelphia’s top experts, from the comfort of your own home or office. Learn at your own pace and refresh your knowledge at any time with three days’ worth of video training sessions.

Appropriate for professionals at all levels, PRSA Philly’s “APR Training for the Pros” offers a robust foundation in communication principles that will enhance your day-to-day work, with a depth and rigor that you can draw upon at any time to help you pursue Accreditation in Public Relations (APR), the national professional credential offered through PRSA.

Want to strengthen the basis and broaden the scope of your communication knowledge through a combination of theory and case studies?

Need a refresher on communication planning, media relations, crisis management, or public relations law?

Want to have a significant resource on-hand in your organization’s library to educate new employees or refresh rising leaders?

Planning to take the APR readiness review and exam to become accredited by one of the world’s largest and most influential professional societies?

 

Training by Experts

The lectures are led by two expert practitioners and esteemed educators, both distinguished members of PRSA’s prestigious College of Fellows.

• Anthony Fulginiti, APR, Fellow PRSA, Professor Emeritus at Rowan University

• John Moscatelli, APR, Fellow PRSA, Senior Crisis Communications Planner and Consultant at JJM Communications LLC; Adjunct Professor at Rowan University

 

Compelling Content

Investing in APR Training for the Pros will provide you with a deep and long-lasting educational resource:

Day One. Anthony Fulginiti discusses public relations in society, as well as pertinent communication theories and models that practitioners apply daily but may not even know they use.  Professor Fulginiti also reviews sample questions from the APR exam and dissects a case study on an animal testing laboratory.

Day Two. Professor Fulginiti explores critical topics for public relations practitioners — public relations planning, law, ethics and media relations. It’s a power-packed day of relevant information for any public relations practitioner.

Day Three. John Moscatelli details crisis management from his years of experience with the Air Force and numerous public relations agencies. Crisis management represents an important component of our practice as well as the APR exam.

 

Flexible Formats

You can purchase APR Training for the Pros by individual day or select the full set, available in hardcopy DVD or downloadable file.

1 – Nine-DVD Set-$225
The discs contain the three days of training detailed above, across nine DVDs.

2 – Individual Downloadable Files-$99 per file,  $225 for the set of three
You can purchase Day 1, Day 2 or Day 3 individually by downloadable file.

To purchase, contact admin@philly.org.

 

Speakers’ Biographies

Anthony Fulginiti, APR, Fellow PRSA, Professor Emeritus at Rowan University


Anthony Fulginiti was named the country’s Outstanding PR Educator by the Public Relations Society of America. The president of a PR consulting firm, he has served as president of PRSA’s Philadelphia Chapter. Professor Fulginiti’s research interests include symmetrically matching organizational objectives to community values, detected by research; school/community relations; organizational moral and ethical decision-making.

John Moscatelli, APR, Fellow PRSA, Senior Crisis Communications Planner and Consultant at JJM Communications LLC; Adjunct Professor at Rowan University


John J. Moscatelli, APR, Fellow PRSA, is a senior crisis communications planner and consultant. Working from his own firm, JJM Communications LLC, and as a senior counselor affiliated with the Anne Klein Communications Group, where he spent 10 years as chief operating officer, John continues to share his crisis communications expertise with his health care, public utility and financial services clients. Prior to managing AKCG, John was senior vice president and general manager of Earle Palmer Brown Public Relations, Philadelphia. Before joining EPB, he completed a 20-year career as a U.S. Air Force public affairs officer. Among his assignments, John served as the Defense Department’s on-scene spokesman for the joint task force sent to Guyana to recover the remains of U.S. citizens following the Jonestown mass suicide. Accredited by the Public Relations Society of America, John is a member of the society’s College of Fellows and past president of its Philadelphia chapter. An adjunct faculty member with Rowan University’s College of Communication and Creative Arts, John has taught courses in crisis public relations, strategic public affairs, advanced communication techniques and advanced public relations writing.