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Jennifer Kitchen
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PRSA Philadelphia Recognizes Best-in-Class Public Relations Programs and Individuals at 49th Annual Pepperpot Awards

PHILADELPHIA, PA – The Philadelphia Chapter of the Public Relations Society of America (PRSA) held its 49th annual Pepperpot and Achievement Awards event on November 14 at the Down Town Club in Philadelphia.

The PRSA Pepperpot Awards are a staple in the Philadelphia region, recognizing best- in-class PR campaigns, tactics and professionals. The “Pepperpots” were named by Bill Parker, APR, then-chapter president, as a play on the famous “catch-all” Philadelphia soup to represent the effort and variety PR professionals put into their campaigns.

The event honors public relations campaigns and tactics submitted by organizations across the Greater Philadelphia region. Nearly 100 entries were judged in more than 25 campaign and tactic categories ranging from short- and long-term events, to community relations and fundraising, to crisis and issues communications campaigns. Tactics included op-eds, websites, magazines, annual reports, feature stories, blogs and public service announcements, among others. Judging is conducted independently by partner chapters that are assigned by PRSA National. This year, members from the San Diego PRSA Chapter judged the entries.

One “Best in Show” award is given to the highest scoring campaign or tactic overall. This year, the honor went to United Way of Greater Philadelphia and Southern New Jersey for its integrated communications campaign UNITED2FEED. UNITED2FEED is an annual, large-scale volunteer event that mobilizes 600+ volunteers to live united against hunger by packing emergency food boxes while connecting them to United Way’s brand and mission. A complete list of 2017 winners is below.

PRSA Philadelphia also recognized Amy Goldberg, MD, FACS and Scott Charles, MAPP of Temple University Hospital for their community outreach efforts with the Cradle 2 Grave program, as the recipients of the 2017 Integrity Award. The Integrity Award is given to an individual or team who has demonstrated commitment to ethics and integrity to better the profession to which they belong and/or the community.

Community Affairs reporter for KYW Newsradio Cherri Gregg was the emcee for the evening.

Individual achievement awards also were presented to the following outstanding PRSA members:

  • The Lifetime Achievement Award was presented to Anne Sceia Klein of Anne Klein Communications Group.
  • The Maxine Elkin Award for Distinguished Service was awarded to Rick Buck of the American Association for Cancer Research.
  • The DeAnn White Award for Excellence in Community Service was awarded to Meredith Avakian of the Philadelphia Bar Association.
  • The Anne Sceia Klein Professional Promise Award was awarded to Ryan Wall of LaSalle University.
  • The President’s Award was bestowed upon Kate Shields of Vault Communications.
  • Phyllis Fisher and Anne Sceia Klein also were honored as distinguished PRSA Philadelphia members celebrating more than 50 years with the organization.

“PR professionals spend countless hours behind the scenes to execute brand initiatives for stakeholders in Philadelphia and beyond,” said Kimberly Nissen, PRSA Philadelphia president and PR manager for Siemens Healthineers. “We’re approaching the 50th anniversary of the Pepperpot Awards and the event continues to be the most well-attended and celebrated event for chapter members and for our guests, during which we have the privilege of acknowledging and showcasing all of these efforts and the successful results.”

Sponsors for the 2017 Pepperpot Awards included Vault Communications and Cision.

PRSA Philadelphia provides opportunities for professional development, mentoring and networking for communications professionals. The chapter also produces the region’s most prominent communications job bank and opportunities to earn professional accreditation.  

For more information about the chapter, volunteer opportunities or its board of directors, visit www.philly.org; follow PRSA Philly on Twitter (@PRSAPhilly); or connect with the chapter on Facebook (PRSA-Philadelphia Chapter). For information on PRSA national, please visit www.prsa.org.

2017 Pepperpot Award Winners

Program Categories

Public Service
Pepperpot:
Vault Communications
Ladle: Anne Klein Communications Group

Reputation / Brand Management
Pepperpot:
Anne Klein Communications Group
Ladle: Hornercom

Special Events & Observances – Seven days or fewer- budget less than $15K
Ladle
: Write Touch Public Relations

Special Events & Observances – Seven days or fewer – budget more than $15K
Pepperpot:
Buchanan Public Relations
Ladle: Vault Communications

Special Events & Observances – Seven days or more – budget more than $15K
Ladle:
The Pew Center for Arts & Heritage
Pepperpot: Independence Blue Cross and Drexel University (tie)

Community Relations
Ladle:
Saint-Gobain

Public Affairs
Pepperpot:
Kimball Communications

Development or Fundraising
Ladle:
United Way of Greater Philadelphia and Southern New Jersey

Marketing Communications – New Products and Services
Pepperpot:
Klunk & Millan
Ladle: Vault Communications

Marketing Communications- Established Services
Ladle:
Hornercom

Marketing Business-to-Business
Pepperpot:
Penske Truck Leasing
Ladle: Tierney Communications

Integrated Communications
Pepperpot:
United Way of Greater Philadelphia and Southern New Jersey
Ladle: Vault Communications 

Crisis Communications and Issues Management
Ladle:
Klunk & Millan
Pepperpot: Anne Klein Communications Group

Social Media
Pepperpot:
Bellevue Communications Group
Ladle: Penn Medicine Communications Group

Media Relations: For Profit
Pepperpot:
Vault Communications
Ladle: Hornercom

Media Relations: Not-for-Profit
Pepperpot:
Museum of the American Revolution
Ladle: Anne Klein Communications Group

Tactic Categories

Newsletters
Ladle:
United Way of Greater Philadelphia and Southern New Jersey

Magazines
Pepperpot:
Penn Medicine Communications Department
Ladle: American Association for Cancer Research

Brochures
Pepperpot:
Penn MedicineCommunications Department 

Annual Reports
Pepperpot:
Independence Blue Cross
Ladle: Trinseo

Special-Purpose Publications
Pepperpot:
Trinseo with Vault Communications
Ladle: Penn Medicine Communications Department and FMC Corporation (tie)

Media Kit / Collateral
Pepperpot:
Aqua America with Vault Communications

Audio / Video Programs
Pepperpot:
The Pew Center for Arts & Heritage
Ladle: Aqua America with Vault Communications

Public Service Announcements – TV
Pepperpot:
W20 Group

Feature Stories
Pepperpot:
Anne Klein Communications Group

Editorial / Op-eds
Ladle:
Penn MedicineCommunications Department

Websites
Ladle:
Furia Rubel Communications

Blogs
Pepperpot:
Penn Medicine Communications Department

Blogger Campaigns
Ladle:
Penn MedicineCommunications Department

Press Conferences
Pepperpot:
Saint-Gobain
Ladle: Furia Rubel Communications

Advertorials
Ladle:
Bellevue Communications

Infographics
Pepperpot:
Hornercom

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